Published by Albuquerque Journal
ALBUQUERQUE, N.M. — The regional developers of the OsteoStrong wellness centers
in Albuquerque have just opened a second facility to promote their alternative
to osteoporosis medications.
Osteogenic loading, the basis of the program, puts high pressure on the
musculoskeletal system to grow denser bone mass, said franchise owner Charla
Simpson, who recently opened the new location at 10131 Coos Blvd. NW. She said
the membership-based program, which consists of a weekly 10-minute session of
four short, high-impact movements, is serving 300-plus metro-area residents who
pay up to $80 for the treatments on month-to-month contracts. Healthcare
insurance doesn’t cover OsteoStrong.
Simpson, a former radiologic technologist who specialized in pain management,
said OsteoStrong is an opportunity to give patients a more holistic option for
brittle bones associated with osteoporosis.
“There definitely is a time and a place for medical science and drug regimens,
but some patients experience negative side effects with certain osteoporosis
medicines” and are looking for other options, said Simpson, who acquired the
franchising rights to open stores in New Mexico and Colorado over the next 10
Joining Simpson in the enterprise is husband Sean Simpson, who still works his
day job as a scientist at Sandia National Labs. As regional developers, the
couple, who own two of the stores outright, opened their first studio in
October 2013. They sold an OsteoStrong franchise at a third location in the
Midtown area at 4360 Cutler Ave NE.
In addition to operating two of the centers with seven employees, the Simpsons
are hoping to sign up new franchise owners. The cost for launching a business is
in the $90,000 range, which includes the franchise fee, the cost of the
equipment and ongoing training and development.
The program was developed by John Jaquish, of Chicago, a biomechanical engineer,
who invented and patented the BioDensity device and computer system. In research
published in the journal Osteoporosis International, Jaquish said volunteers
developed an average of 7 percent greater bone density moving multiples of their
body weight with his equipment. In addition, the Mayo Clinic website said that
exercise program has been shown to reduce bone loss, improve balance and reduce
back pain, although it suggests more research is needed.