John Jaquish, PhD is the inventor of the most effective bone density building
medical device, which has reversed osteoporosis for thousands and created more
powerful/fracture resistant athletes, John is now, partnered with Tony Robbins
and OsteoStrong for rapid clinic deployment. In the process of his medical
research, he also quantified the variance between power capacities from weak to
strong ranges in weight lifting, which brought him to his second invention,
. The research indicates that this product builds muscle much
faster than conventional lifting, and does so in less training time, all with
the lowest risk of joint injury. Dr. Jaquish is a research professor at Rushmore
University, speaks at scientific conferences all over the world, has been
featured on many to the top health podcasts, is an editor of multiple medical
journals, and is a nominee of the National Medal of Science. Full Transcript #
Chris Donohue: Welcome to the Mind Body Breakthroughs Podcast where we bring you
amazing guests on the cutting edge of science, health and business each week to
share strategies you can use to get the breakthrough that you are looking for in
your life. I am your host, Chris Donohue, and with me is my cohost, Dr. Nevada
Gray. We’re so glad that you’re joining us today and we’d like to invite you to
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Chris Donohue: See the show notes for a link to the program and unlimited
lifetime coaching. Dr. John Jaquish is the inventor of the most effective bone
density building medical device, which has reversed osteoporosis for thousands
and is creating more powerful fracture resistant athletes. John is now partnered
with Tony Robbins and OsteOstrong for rapid clinic deployment. In the process of
his medical research, he also invented the
, which builds
muscle much faster than conventional lifting in less training time and with the
lowest risk of joint injury. Dr. Jaquish a research professor at Rushmore
University, speaks at scientific conferences all over the world and has been
featured on many top health podcasts. Dr. Jaquish is an editor of multiple
medical journals and is a nominee of the National Medal of Science.
Chris Donohue: John Jaquish, welcome to the program. How are you doing today?
Dr. John Jaquish: [inaudible 00:03:46].
Nevada Gray: Yes, welcome. We’re so happy you’re here.
Dr. John Jaquish: Awesome.
Chris Donohue: Well, we have been looking forward to having you on. You are
doing amazing work and truly revolutionizing weightlifting and performance for
so many high level athletes. John, we’re talking about Tom Brady, Dwayne
Johnson, the Miami Heat, Andre Drummond, Gronk. I mean, what’s going on? How are
you doing this? Tell us a little bit about yourself and about your story.
Dr. John Jaquish: Sure. There are a lot of celebrities and athletes using
. I shouldn’t speak specifically about any of them because I
don’t pay any of those guys. But there are individuals who have put some videos
up on their social media. Performance athletes are much more like the general
population than weightlifters are, and people are shocked when I say that. The
reason is because a weightlifter typically really cares about the weight they
lift because they like to talk about it. Yet, the normal person doesn’t really
care what their lifts are. They just want to be as strong as possible, as lean
as possible, as healthy as possible. A performance athlete, like some
professional basketball players I see from time to time and take through the
protocol, they have zero regard, don’t even know, don’t care what their squad
is, what their bench price is. It doesn’t matter. If they’re faster on the
court, that’s why they stick to the protocol. If they’re less likely to injure,
that’s why they stick to the protocol.
Dr. John Jaquish: I’m taking, albeit unorthodox approach, but I think that the
previous approach was pretty poorly thought through. I think it’s just an
observation with regular weightlifting. We overload joints and underload muscle.
We always choose a weight when we lift weights that we can handle in the weaker
range of motion, which means that’s where the greatest amount of stress is.
That’s also where the joints are damaged the most. It is, by design, biased
towards injury and against actually triggering any growth. This goes into my
background, which was your question. So, I have a PhD in biomedical engineering.
I developed a medical device that increases bone density and it’s more effective
than any other bone density solution that’s ever been created.
Dr. John Jaquish: There’s no side effects either. It’s called OsteOstrong. So
when I was doing one of the trials for OsteOstrong at a hospital in London, the
physicians at the hospital were saying like, “You’re loading these
post-menopausal women with tremendous forces.” Now, the machine was a loading,
they were self-loading. They were creating six, seven, eight, nine times their
body weight. It’s not athletes. Post-menopausal, decondition women were putting
these tremendous forces through their hip joints. When I compare that data to
what the American College of Sports Medicine keeps, the standard loading data,
well like what people do in a gym, turns out humans are seven times stronger and
a stronger range of motion than they’re in a weaker range of motion.
Dr. John Jaquish: So why would we ever train with the same way from impact ready
range, which is what we do with OsteOstrong to the weaker range of motion? What
we need is to weight the changes in accordance with biomechanics. At that point,
I thought, okay, band training, right? Band training is variable resistance. And
I read a bunch of research of band training. So my plan was, okay, I’m going to
start some band training and I’m going to write a really good book about band
training, very comprehensive. Well, I realized this was a terrible idea because
to be relevant for strength, there’s no getting away from heavy. So remember
what I said, you’re seven times stronger in stronger range of motion, right?
That means you’re going to be dealing with more weight than you would in a
regular fitness environment. Not less.
Dr. John Jaquish: But that weight is delivered in a targeted area of a movement
so that you’re taking the musculature to a deeper level of fatigue. As this
protocol was being built and I started using bands, I got the bands be heavy
enough to where they’d be relevant for strength. Then all of a sudden I realize,
oh this is why you only see banding and rehab because once you get it heavy
enough you just cause injury by twisting joints. So I knew we needed some … it
wasn’t going to be a book. I had to create a product. It’s okay, I had already
created a product. The funniest part about this was the last thing I want to do
is launch something in the fitness industry, because I already had a medical
Dr. John Jaquish: So I created this product
. I created
this product. It’s an Olympic bar which will hold hundreds of pounds and it’s a
plate that you stand on, which creates a second ground so the banding can move
underneath and this banding is 50 to a hundred times greater power than standard
bands. It needs to be because you’re delivering these high forces in the
targeted area. I always say this, if you want to get stronger, if you want to
grow muscle, there is no getting away from heavy, heavy load is what triggers
growth. As I went through this, created the product, I then, because it’s the
last thing I want to do is launch this product, I tried to license it to some of
the existing fitness equipment, manufacturing companies, home fitness products.
All of them were terrified of it because it was a scientific argument, and they
said you do not understand how outrageously unintelligent the fitness industry
Dr. John Jaquish: All of them told me this. This is the lowest common
denominator. Now, it doesn’t mean everybody’s unintelligent who’s involved in
fitness, obviously, but there’s a lot of people out there who are incapable of
understanding a scientific argument, which is why they want enough to do with
it. They said the product looks absolutely amazing. In fact, a couple of
companies who, out of respect, I won’t mention who they are, but what they said
was, “Your product is outrageously superior to anything we’ve seen including our
own products, and it’s cheaper. This is awesome, but you cannot give science to
the world of fitness. They’re not smart enough.” and so I just thought, there’s
no way that the whole world of fitness is like that.
Dr. John Jaquish: I decided, okay, I’m going to launch it myself and found out
they were mostly right. However, what I did find was our target market was
really busy executives. So people who are a little more analytical. I’ve noticed
that the carnival community who reads research, like I noticed in the carnival
community, the fans of Sean Baker, Paul Saladino, there’s a couple other
influencers there just not at the top of mind, that when they present a research
study, I can tell by the comments that someone goes and reads that research
study, which is awesome. There’s a number of groups of people who really, really
connected well with the science and it’s mostly busy executive guys who again,
like the high performance athlete, they don’t care what their bench presses.
They just want to be as big as lean and as strong as possible.
Dr. John Jaquish: Another thing that, and you guys were talking to me about this
before the show, injury prevention. So we offload the weaker ranges, the motion
where joint injury happens. Now, you still fatigue that range of motion because
we diminish the range as we go through sets. So people will go through a whole
set and then their last repetition may only be an inch, a range of motion. Last
few might be a very tiny amount of range of motion, but still fatiguing the
entire musculature but in an inappropriate load. As it turns out, the forces
that makes joints stronger aren’t where the joint is compromised in the weaker
range of motion, which was previously thought. There’s a study, Benjamin and
Ralph’s 1999, which shows that the joint capsule, the tendons and ligaments that
surround these joints actually become more powerful with the higher forces more
associated with axial loading, meaning where the joint is not in as compromised
position and it’s in its more impact ready type position where we’re delivering
all the force.
Dr. John Jaquish: We see people who have joint injury, back problems, neck
problems, very aggressively addressing these issues because of not only the
variable resistance but the aggressive curve of variance that is delivered with
Nevada Gray: That’s absolutely amazing and of great interest to me because today
we’re a society of citizen scientists and in a ketogenic and carnivore
communities. There’s a lot of people that are recovering from injury, recovering
from chronic metabolic illness that are rehabbing themselves right in their
home. This is an amazing product for the average person, especially correcting
muscle imbalances and learning to stabilize themselves. For example, for myself,
my rehab consisted of creating a muscle fusion to stabilize my lumbar spine
after my own injury, and I was just curious if you could speak to what a
training regimen would look like in the average home with your product.
Dr. John Jaquish: The product fits in a drawer or a gym bag. In fact, we have a
it goes in. You can put it in a
standard drawer. It’s very small. It’s a 20 inch long bar that has hooks that
swivel so your wrist is never compromised as you grab ahold of the bar. Bar is
aluminum exterior, solid steel interior, so it’s actually more powerful than a
professional Olympic bar because those are hollow. Then the ground plate, which
is made of steel and coated in epoxy, very powerful, both can handle hundreds of
pounds. I’ve seen people do 700 pound peak force deadlifts with this. Like I
said, you want to deliver, you’re going to deliver more force in the stronger
range of motion than you’ve ever thought you could lift anyway.
Dr. John Jaquish: So you go through this very intense workout, but the workouts
are right around four or five sets because you exhaust so quickly, you can only
handle one set of each movement and you’re devastated. You can’t do another one.
The objective when you train is not getting sore and it’s not moving weight so
you can talk about it like these bench press, powerlifting people or whatever.
It’s being able to deliver forces to the musculature to create a level of
fatigue that is significant enough to trigger growth. It does that, and most
people get through the protocol in 10 minutes. The more muscular you become, you
got to catch your breath a little bit more. There’s like a false hoods of
fitness where people believe that the more muscular someone is the worst their
cardiovascular endurance is. That’s fake news that might as well be on CNN.
Dr. John Jaquish: What happens is, the larger muscle becomes, the more blood
it’s pulling into it. So you look at somebody with gigantic quadriceps, strength
athlete or something, runs up a flight of stairs and the guy’s out of breath,
and people go, “Wow, you’re not in very good shape, are you?” Your
cardiovascular is not the same as the 120, 140 pound guy who can go out and run
a marathon. No, it’s just the engine. The muscle is just drawing more blood.
That’s the difference. It has nothing to do with cardiac health at all. That’s
why like when I do it, it takes a little bit longer than 10 minutes, probably
takes me 15 to get through the whole protocol.
Chris Donohue: Wow. Yeah, I love, as part of my career, I’m a licensed massage
therapist and just seeing, especially in the last 10 years an incredible amount
joint injury, soft tissue damage. These young guys getting in there, jumping
into CrossFit, just throwing joints out left and right. I love that what you’re
about is working hard and heavy, like you said, but working smarter.
Osteoporosis, let’s talk a little bit about that. I know that was kind of your
introduction to all of this with OsteOstrong, but it is just becoming epidemic
levels in this country. Tell us about osteoporosis and what your product does
Dr. John Jaquish: So OsteOstrong, it applies impact level forces in the
positions you’d naturally absorb impact. I wrote a book in 2012 called
. Osteogenic loading is
applied through what I call impact emulation. So we get a human in a position
where they would naturally absorb impact and then they self-create force. And in
that self-created force, in that very specific positioning, which is adjusted by
robotics, the individual compresses bone on its axis, meaning end to end. When
that happens at the appropriate levels, provided there’s no chemical
interference, like somebody’s smoking a lot or an alcoholic or something like
that or has a thyroid dysfunction. Aside from those things, they will very
aggressively be able to reassimilate minerals in the bone density and address
Dr. John Jaquish: I’d say the caveats, there’s a couple other things. Proton
pump inhibitors that people take for reflux, very damaging to bone density.
There’s a couple other things that get in the way of some of what OsteOstrong
can do, but for the most part, it very aggressively addresses bone mass and can
make people very fracture resistance.
Nevada Gray: Yes. Osteoporosis is very close to my heart. My mom has severe
osteoporosis and a lot of women in my community that I service as pharmacists,
osteoporosis is one of the number one concerns. One of the things have me very
interested with your product is that it can be used right in the home by the
average woman. I was just wondering if you could speak to results that you’re
seeing in women with osteoporosis using the
Dr. John Jaquish: It’s very difficult to get to appropriate force levels. The
two products OsteOstrong and
were built for very different
purposes. X3 Bar
is the absolute ultimate muscle product. It will
grow muscle faster than anything else. It’s awesome. The loads that are required
to trigger bone growth are very high and people can only handle those loads for
seconds. So you really need an OsteOstrong location. Now, there are people who
have some bone density challenges and they don’t have an OsteOstrong near them,
so they get an X3 Bar
. Can it be addressed? Yeah, sort of. Can you
hammer a nail with a brick? Yeah. Is it the right tool? No. You really need to
get through an osteo strong location. They’re just purpose-built for two
Chris Donohue: Well, John, you are in incredible shape, incredible health.
You’re setting the example for those of us in our late 40s, early 50s. I’d love
to hear some of just your philosophy. Your philosophy towards health, towards
weightlifting. For the average person listening at home, what should they be
focused on? What works and what doesn’t?
Dr. John Jaquish: That right there. You just grabbed ahold of it. You have to
look at what’s working. I see a lot of, especially in fitness. I have a YouTube
show, which is not all that regular. Just whenever I happen to bump into
something that I’ve just like go, “Oh, that’s the dumbest idea that I hear about
all the time,” I have a show on YouTube called Falsehoods of Fitness. Falsehoods
of Fitness show, it’s great because I point out like people do cardio to lose
weight. Why would we not want to do that? Do you guys know?
Chris Donohue: Yeah, it’s not going to really rev those fat burning engines for
Dr. John Jaquish: Here is a hormonal reason. It’s way worse than that. When you
do sustained cardio, you increase cortisol and you decrease growth hormone. If
you think about the logic of the central nervous system, the central nervous
system says, oh, we need to go long distances on limited fuel. So we’re going to
get rid of muscle, which is the engine that’s constantly running, and we’re
going to store more body fat. Sustained cardio actually keeps you fatter longer
and gets rid of your muscle. Now, I see people who they want to be like
“well-rounded,” right? So they do cardio and then they do strength training, and
from a hormonal perspective, they didn’t do anything. They went one direction
and then they went hard in the other direction and ended up back in neutral.
Dr. John Jaquish: There’s not a better way to spend your wheels and doing that.
I did a Falsehoods of Fitness on that. Interestingly enough, I did not get any
backlash from that one. People were not upset. There were even people who were
like total cardio, people who are like, “Yes, but I want to be good at running.”
And I’m like, “Well, if you want to be good are running, you’ve got to run. You
just got to know that you’re not doing this to be as lean or as strong as
possible.” And they’re like, “Yep, I get it.” That was an interesting one. I had
a bunch of other ones where there’s trainers who’ve made a whole career out of
talking about how you train your upper packs or your lower packs. No such thing.
You can’t isolate a part of a muscle. It’s like when people say, “Oh, I’m
working on my outer tricep. Really? Show me how you contract just that and not
your inner tricep. They can’t.
Dr. John Jaquish: They’re inserted at the same point. Yes, you can change the
angle so it looks like one part is more contracted than the other, but if you’re
doing the electromyography on the muscle, just one happens to be kind of
scrunched up more so than another part of the muscle, but that doesn’t mean it’s
not engaged. Yeah, just total nonsense that has been in the fitness industry. So
I do that. There’s a lot of misconceptions about carbohydrates. One of the
reasons people believe they need carbohydrates is there was one study one time
which used exogenous, meaning with a hypodermic needle levels insulin that were
introduced to people that showed an aggressive positive change in muscle protein
Dr. John Jaquish: Bodybuilders inject, some somebody builders, I think some of
the crazier ones, will inject insulin to induce a greater muscle protein
synthesis. First of all, so dangerous. You never want to mess around with that.
Second of all, that doesn’t mean eating carbohydrates grows muscle. In fact,
there’s I think nine other studies that have identified that show that insulin
and glucose play absolutely no role whatsoever in muscle protein synthesis.
None. So how many carbohydrates do you need? None. That’s how many, zero. It
doesn’t mean you won’t get any. There' even carbohydrates in meat. There’s
muscle glycogen in there. There’s some. So you may get a gram of carbohydrates
when you eat a pound of rib eye, but point is it is not a performance food.
Dr. John Jaquish: I say frequently there’s only two macronutrients.
Carbohydrates are not a nutrient at all. So another thing that people are … I
don’t know, I suppose upset about, which I find very interesting. Your listeners
are definitely the people who laugh at this phenomenon where somebody will post
some research and other people will get upset about it. How can you get upset
about research? We’re here to learn, right? Ultimately, I want to be … if
somebody could show me that giving up on meat and eating cauliflower all day
long would make me smarter, stronger and leaner, like right now the evidence
shows us that meat does for us, if somebody could show me the opposite and show
me the errors in all of the carnivore nutrition research, I’d switch because it
Dr. John Jaquish: It’s just we’re going to do what is best based on what the
information we have. I find it very amusing and a monument to the lemming like
behavior, so many people who just don’t really care about what’s right. It’s
more like they care about who’s right, which is sad.
Nevada Gray: What would your advice be to the average person that’s in the gym
looking to optimize their strength as far as nutrition based on your experience
and what you’re seeing and what you’ve learned through the research?
Dr. John Jaquish: Well, first of all I’d tell them to stop wasting their time in
a gym and get an
because they don’t need to go to the gym.
But there’s a lot of people who use their X3 Bar
in gyms also just
cause they like going there. I don’t know, maybe it’s where they meet people
they want a date. I think that’s the real reason people go there. Because who
would want to go into some sanitation nightmare gym. But I think of all the
people that talk about carnival nutrition, there’s two things. Number one, a lot
of people say, well that’s the extreme. That’s like it’s not even doable for
most people. It’s a ridiculous extreme that you’re talking about. I don’t think
it’s an extreme at all because once you try it, you realize, you feel so much
better? And all that other stuff just isn’t food.
Dr. John Jaquish: It just has no value. Vitamins, here, let me ask you guys a
question. Have you ever eat a diet of whole foods? Fruits, vegetables, no
supplements? How many calories would you need to consume to get to the
recommended daily intakes ascribed by the American Medical Association? Take a
Chris Donohue: Massive amounts like 5,000, 6,000 maybe?
Dr. John Jaquish: What’s your guests?
Nevada Gray: My guess would be similar to Chris’s.
Dr. John Jaquish: Okay. 27,000 calories a day would be required.
Chris Donohue: Wow.
Dr. John Jaquish: Clearly no one ever ate like that. The vitamin recommendations
are just nonsense. They were based on expert opinion in the 1960s or something
or ’50s. There’s a great paper by Dr. Jayson Calton, who’s a friend of mine,
that lays this whole thing out. It’s just like the recommendations are just
ridiculous. Then of course there’s, there’s vitamins that your body makes
itself, maybe not at the ascribed levels, but if your body’s making them not at
the ascribed levels, maybe those levels are nonsense. Maybe they were written to
sell vitamins in the 1960s. Who knows what the conflicts of interests were back
then? I think that’s something people should keep in mind.
Dr. John Jaquish: So my second point is that I think I’m probably one of the
more unbiased one, completely unbiased when it came, when it came to nutrition.
There’s other guys out there who are, you could say, like in reality, Dr.
Baker’s not really selling anything. Yes, he has a book, but he doesn’t have a
bias. He just started prescribing meat as a physician and people saw great
outcomes. That was fantastic. But I came at it from a different perspective.
When people started buying
, I said, “Okay, I need to
recommend the most optimized nutrition program so that people get the best
results.” Because if people are out there trying to be like vegan or something
like that, they’re not going to put on any muscle. And then they blame the
product, where the truth is, they’re just not getting nutrients.
Dr. John Jaquish: I wanted to recommend what was best. I wanted to find what was
going to make people as muscular as strong as possible and as lean as possible.
Also, what I discovered about aging and being lean and muscular is those are the
two greatest drivers of long life. So longevity and performance are very closely
associated. There’s a causality relationship there because the stronger you are,
the better every organ is having the function to supply the musculature with
what it needs to be at that higher performance level. So it makes sense, and you
can really draw good a causation relationship there. As I went through this
process and learned about nutrition, and especially protein recommendations,
what we see with how much protein the human body needs to create new muscular
tissue, you really don’t have room in your intestines for much else.
Dr. John Jaquish: You just don’t. That really got me far down the carnivore path
pretty quickly because I realized like wow, that’s what we should be eating. I’m
not going to go eat two and a half pounds of steak and then also eat a pound of
vegetables. I can’t. Especially if you want to get a faster period of time
restricted eating window. So I eat one meal a day and it’s usually like two and
a half pounds meat, that’s it. Pretty easy.
Chris Donohue: I was going to ask you about that doc. As far as other strategies
to optimize our hormones, intermittent fasting, sunshine, things that naturally
endogenously boost human growth hormone, testosterone, what are some other
strategies that you use personally or that you recommend?
Dr. John Jaquish: I got a prescription just because I was injured in rugby in
undergrad for a testosterone replacement. So I needed it. I was very deficient
in it, and I was told I’d have cardiac problems if I didn’t have it. So that
wasn’t even like a choice. Then I found out later like having your levels even
is … it’s good, it’s a good thing if you need it. Every once in a while, well,
my staff reads these emails now, but I used to get emails from people, customers
that would say, “Hey, I want to get a prescription for testosterone replacement.
How do I do it?” And I’m like, “It’s not the attitude you should have. You may
have a decent level of testosterone your body’s making itself. If you got on the
medication protocol you could screw that up.” If your natural production is
damaged, then that may be the right thing to do, but you got to know what you’re
doing. I think researching what your hormonal levels are is important.
Dr. John Jaquish: I think the body … now, you can’t really get a prescription
for growth hormone anymore and that makes me pretty happy, because a growth
hormone does a lot of stuff. It should really be called human repair hormone
once you’re an adult, because it doesn’t really grow you. It doesn’t even really
grow muscle. It’s not anabolic. It’s anti catabolic. I think that there was some
things that it might’ve been doing that weren’t exactly what we wanted, besides
with stabilization firing in an exercise protocol, you create your own growth
hormone to a very high degree. Growth hormone also pulses, so it goes wildly up
and down and that’s the way it’s supposed to be. When people inject it, it just
stays up. It’s not the way it’s supposed to be in the body.
Dr. John Jaquish: The fear I have is it’s manifesting in other places, places
you don’t want to have grown like in your intestines, for example, or maybe a
cancer cell. We don’t know. I was really happy when that happened. So, so I
think research testosterone for … even women can research their hormonal
levels and they can get some medical help from that. But other than looking at
your hormones, optimizing your exercise with
, that’s the
biggest thing. Carnivore nutrition, another thing that I put out recently is a
product called Fortagen
, which is essential amino acid product
that’s made correctly so your body can use it. It’s bacterial fermentation.
Basically, humans are supposed to eat rotting stuff. It actually tastes like
apples. I’m drinking it right now as I’m talking to you guys, but it’s made from
fermentation. That is a large source of essential amino acids.
Dr. John Jaquish: So we get no nitrogen byproduct when ingesting
, which means it’s the most usable protein, even better
than steak and eggs. It’s pretty cool. For those people who wants to be vegan,
of course we’re going to try and talk them out of that, but if they really want
to continue to do that, Fortagen
is an option because no animals
are hurt when bacteria creates fermentation. Those are all really simple things.
s, very simple, elegant product. Fortagen
that’s the one supplement I take. And then, yeah, carnivore nutrition. Pretty
simple. Also, I’m a one meal a day. I don’t think anybody has it easier than I
do when it comes to maintaining a high performance physiology or physique,
because I don’t spend time on my nutrition, I pretty much eat every meal out.
I’m always on the road. But you can always find steak anywhere.
Dr. John Jaquish: Even in India, which people have trouble believing. There were
a lot of British people there for a long time. Yeah, you always want to stay
somewhere. If I’m on the road, I’ll do a 48 hour fast if I’m flying to a couple
of different countries and just one flight after another. Because once you get
all that sugar out of your system and you don’t want it anymore, then it doesn’t
matter. A 48 hour fast is sort of like a 24 hour fast, it doesn’t matter. You’re
not really that hungry. So I enjoy that also. Food prep and exercise time is
just irrelevant to me. All I got to do is find 10 minutes a day, 10 minutes-ish
to do my
workout, and then everything else I do is just like
no time at all.
Nevada Gray: Yes, it definitely frees up your time to be efficient and
optimizing your health and your nutrition. One of the things I really admire
about you is as you continue to research, you evolve with that research with
your products and your company, and I was just wondering what some advice you
would have for entrepreneurship.
Dr. John Jaquish: Being entrepreneurial, being able to create your own concept,
idea, now that doesn’t mean you need to go out and start your own company, but
you need to have a place where … you need to be in a place where you can see
an idea through and make sure you know that I can work by. I see a lot of people
stuck in positions professionally where they just have no freedom. They’re just
applying other people’s ideas, which is totally unsatisfying, number one, just
from a mental health perspective, but it never allows you to be able to create
anything and never allows you to really create any success. Ultimately, our
economy, all economies of the world are driven by adding value. Why is that
the fastest growing brand in fitness? Why is it the market
leader in variable resistance?
Dr. John Jaquish: Well, it works ridiculously well. It is super inexpensive next
to other home gym solutions that have any relevance. Yeah, sure, there’s $35
products that are like a bag of bands or something like that, but like I said,
you’re never going to get heavy with that. You’re going to hurt yourself if you
try. So they’re junk. The value that is added, someone can actually build a
champion physique with a home product that costs $550. Again, when somebody
says, “Well, it seems really expensive.” I say, “Well, what’s 20 pounds a muscle
worth?” When you ask the average guy was 20 pounds of muscle worth, they’re
like, “I don’t know, $10,000 like anything. That sounds awesome.” Right. People
are putting on 20 pounds of muscle when they do it.
Dr. John Jaquish: That’s why. In any professional situation where you can create
that kind of value, you can have somebody out there spend less money or spend
the same amount of money on a given solution and the value is so much better,
you’re talking about world changing type solutions.
Chris Donohue: Yeah. No, absolutely, John. They say that necessity’s the mother
of invention, and that’s certainly been your story from the beginning, helping
with your mother’s osteoporosis and then seeing these needs, thinking outside
the box, working with the body and its biomechanics, instead of against it,
trying to manhandle it and force it. What’s next for you? What are you excited
about? What’s on your horizon?
Dr. John Jaquish: There’s a few things that are in process and talking to my
patent attorneys every day. Yeah, there’s all kinds of great things that are
happening at my company Jaquish Biomedical. OsteOstrong is growing super fast.
We’re in seven different countries, 127 locations right now. All brands, all
products are doing absolutely spectacular. There are some new products that are
around the corner that are … OsteOstrong is grown its wings and it’s out of
the nest. I will have to look at. I’m still working with a lot other different
research institutions, different universities to try and get more literature
around the protocols with that. But for the most part, my role at OsteOstrong
strong is supporting the physicians that are referring.
Dr. John Jaquish: Letting the physicians know that no matter what their
questions are, there’s somebody there that can answer. That’s where I’m spending
more time with OsteOstrong. As far as other products, there’s a lot of things
that are going to add value to
. They’re both totally
world-changing advancements and we’re going to see a population that’s going to
be able to grow musculature and be leaner in a much easier way with a much more
convenient package. There’s a number of things that are going to come along with
that, that are going to make that process even more powerful.
Chris Donohue: Awesome.
Nevada Gray: Yes. As far as the cost, the average gym membership costs around
$500, so if you can bring a product into your home that you can use in your
time, and the least amount of time possible, optimize your fitness and
nutrition, correct muscle imbalances, that’s a win-win in my eyes. So where can
our listeners find you?
Dr. John Jaquish: You can find me, so my Instagram is
. On Facebook, it’s the same
thing, or you can just search for Dr. John Jaquish. Yeah, those are pretty much
two places. I don’t do Twitter. I find it annoying. It’s also been taken over by
just angry political people who just like to throw their toys. So yeah, not
interested in that. Yeah, those two places. Then of course, the website for
Chris Donohue: Awesome. Well, John, thank you so much. Really appreciate it.
You’ve done some amazing things and I am confident that the best is even yet to
come for you. We’ll keep up with you. I look forward to talking to you again
Dr. John Jaquish: Super. Bye guys.
Nevada Gray: Thank you.