Steven Keller: Alrighty. Everyone, I’m here with my new friend, Dr. John Jaquish. Is that pronouncing your name right?
Dr. John Jaquish: Correct.
Steven Keller: Awesome. The doctor is an author, an inventor. You’ve done all sorts of really cool stuff.
Dr. John Jaquish: Thanks.
Steven Keller: And what’s most important for me personally is that you’ve solved some major problems in my life. I’m always about getting fit, but at the same time I don’t have a lot of time, so I need to do something that’s been super effective. But for me, for some reason I seem injury prone. Right? And this device that we’re going to talk about has really allowed me to get fit in a minimum amount of time during the day, no injuries. For the first time I’m being consistent because it’s so convenient. And for the first time in my life I’m really doing dead lifts and squats and really getting into it without worrying, “Am I going to hurt myself or do I need a bro to work out with in the gym or just make my whole freaking life complicated,” you know? So tell us a bit… I’ve got… Basically what we’re talking about is we’re talking about a device that uses layered latex bands for workout and how did you come upon this? Because you know, I often tell people, I say oftentimes huge innovations are first ignored, then they’re violently opposed, and then they’re accepted as self-evident. And I think this is enough of a duh. Then in the future, everyone’s going to be like, why the hell did we…
Dr. John Jaquish: I get a lot of people who argue with me and there’s a level of absolute obviousness.
Steven Keller: Yeah.
Dr. John Jaquish: But I do also get people who look at that and they’re like, “Well, that’s clearly superior.”
Steven Keller: Yeah.
Dr. John Jaquish: Right.
Steven Keller: People don’t like to change, and bros do not like to change how they work out. Right?
Dr. John Jaquish: Right. Well, we call them that because they’re clearly not.
Steven Keller: Yeah. So, what is your background? Where did you start off in terms of fitness? I know you did a decent amount of sports in high school, a little bit in college. What was your experience working out at that time?
Dr. John Jaquish: Really, most of that was, I mean just from a science learning perspective, I really just wasted my time like everybody else is right now.
Steven Keller: Yeah.
Dr. John Jaquish: What happened was about 13 years ago, my mother was diagnosed with osteoporosis. I decided I was going to fix that problem and she didn’t want to take any of the medication. So I said, “I bet there’s a physical medicine way.” Something you do with the body, some type of physical therapy type intervention that’ll trigger the bone to grow in density. Because we build bone density when we’re children, right? So why can’t we do it when we’re older? Like figure out if we can. So what I discovered was a group of people that had superhuman bone density, it’s gymnast’s. Gymnasts have super human bone density because of the rate at which they hit the ground. They hit the ground with sometimes 10 times their body weight going through the rib.
Steven Keller: Interesting.
Dr. John Jaquish: Right. So no lifter does that. And coincidentally we found out later on that the minimum dose response, the minimum amount of force you need through the lower extremities is over four multiples of body weight.
Steven Keller: Got it.
Dr. John Jaquish: So right. And so like even…
Steven Keller: Trying to get grandma to like squat 400 pounds, not happening.
Dr. John Jaquish: Right? There’s a handful of weightlifters in the world maybe like 40 people in the world that can do that with weights. But almost everybody can do it with high impact. The problem is, which is how the gymnasts are doing it. Problem is high impact is dangerous. So I created a set of medical devices. They give the benefit of high impact without the risks of high impact. So then put my mother through the protocol. She did fantastic.
Steven Keller: Yeah. And so what are we talking about these medical devices? I mean, what is that that’s allowing her to crosstalk?
Dr. John Jaquish: They’re found at OsteoStrong clinics.
Steven Keller: Yeah.
Dr. John Jaquish: Tony Robbins-
Steven Keller: Those are all over the world now, aren’t they?
Dr. John Jaquish: Yeah. Yeah, yeah, yeah. In fact, in the last two years we’ve launched in Sweden, Denmark, Iceland, Spain, United Kingdom, Australia and Greece.
Steven Keller: Awesome.
Dr. John Jaquish: And the United States of course.
Steven Keller: I think I’m going to try and get my parents to go to that. And I think there’s one in Phoenix.
Dr. John Jaquish: Yeah.
Steven Keller: I want my parents healthy and I don’t also want the headache of anyone breaking their hip and turning everyone’s life upside down, you know?
Dr. John Jaquish: Right. So, what we do is we allow these individuals to self-compress bone in these already optimized position. So you get in the position you don’t naturally absorb on impact and then you self-loath. But now there was a level of obviousness with this device also because there’s more than the 25,000 peer reviewed papers that show that high impact or impact level force will influence bone density very positively. And 67% of the cohorts in those studies were over the age of 50. So not only do we know it was effective in the gymnast studies or in that 25,000. But we know that it happens, it can happen with older adults too. So the average gymnasts retires at 19 years of age and it’s because of injuries. That’s why that’s the age of retirement. So now we get the benefits without the risks. And so doing the research. In fact, there was a study that was being done in London, in East London National Health Services, British government sort of hospital facility. And they did the study. And while we were doing the study, I was looking at the data and I compared it to some of the data we see that the American College of Sports Medicine keeps on the loading of the hip. And so I said, “Wow, if you look at what we’re doing with impact ready range versus the weaker range and when you lift a weight…”
Steven Keller: What is that? What is an impact ready range? What does that mean?
Dr. John Jaquish: So how you would absorb impact if you were to jump, land, trip, fall.
Steven Keller: Okay, got it.
Dr. John Jaquish: So there’s specific bio-mechanics. I won’t go into it. It’s a lot easier to just read my book or, well it’s kind of complicated discussing it.
Steven Keller: Take your word for it.
Dr. John Jaquish: Right. And most people ask a question and they’re like they’re really sorry they asked because I sit them down for 20 minutes.
Steven Keller: Got it.
Dr. John Jaquish: So ultimately impact ready range. So like in the upper extremities it would be like right here, like back in the hand in line with the clavicle, hundred and twenty degree angle between upper and lower arm. My arm would be sort of tilt to the side. That is how I would absorb or produce the greatest amount of force.
Steven Keller: Got it. Okay.
Dr. John Jaquish: So, the objective was first to do with the bone density, but then I looked at the differences in data and I said, “Wow, when I look at this research data, weightlifting, resistance exercise, which is recommended to just about everybody-
Steven Keller: Sure, yeah.
Dr. John Jaquish: Is really overloading joints and under-loading muscle because we shouldn’t be using the same weight where the joint is exposed to risk, let’s say back here in the upper extremities versus right here. We need a weight that changes as we move into these optimized positions. And not just a little bit, some people throw tiny rubber bands around the bar and they have weights on it too. So they’re looking at like 1.2X versus, or X weight here and 1.2X here. No, no, no, no, no. We need like X weight here and five X here.
Steven Keller: Yeah, yeah.
Dr. John Jaquish: So I said, “Okay, I’m going to build the world’s most powerful variable resistance products.” So it was the most powerful banding that’s ever been made. And because a lot of people see bands and they all look the same.
Steven Keller: This one will for sure.
Dr. John Jaquish: Yeah. That’s in a chest press or squat formation with the product. You have the bar right there too?
Steven Keller: I do, yes.
Dr. John Jaquish: Yeah, yeah, yeah. It’s more important to show that. So yeah. The bar, those bands, hook and the bands doubled over around your back. That’s 300 pounds at extension. And I know, like I say that and most people are like, “Wow, I’ll never use 300 pounds.” Yeah. Actually you’re seven times stronger than you think you are in the more powerful range of motion. So you will use that 300 pounds and when you go to fatigue with it, it will be so much more effective than anything else you’re doing right now.
Steven Keller: Oh yeah. Like I can feel my whole body after workout in 10 minutes my whole body’s humming, you know?
Dr. John Jaquish: Right. And there’s people who are in their forties and fifties who are putting on 10 pounds of muscle. crosstalk would tell you after 40 years old you’re going to maintain or you can get a little bit leaner, but that’s about it.
Steven Keller: Yeah. Yeah. Well, you’ve had huge change in your own body composition, haven’t you? What was your personal experience after you invented this and actually did it? What happened?
Dr. John Jaquish: I’ve been lifting weights for 20 years and I got a little bit out of it and I was 190 pounds and something like 17% body fat, I think, which is not, I mean, that’s not, nobody would look twice at me when I was like at the beach.
Steven Keller: Yeah. Well you look like, “Wow, you lift,” but you’re not like “Dang dude.”
Dr. John Jaquish: Right.
Steven Keller: It wasn’t there yet.
Dr. John Jaquish: They didn’t say like, “So, do you work out?” I’m like, no, they knew I worked out. But it wasn’t impressive. And now I get stopped and asked if I play in the NFL, when I’m in the main fighter or I’ve even heard people say, “Can I get your autograph?” And I’m like inaudible.
Steven Keller: You know the hilarious thing is Instagram, I follow both you and Dwayne The Rock Johnson on Instagram and for Halloween you dressed like The Rock.
Dr. John Jaquish: Yeah, I got a inaudible.
Steven Keller: And here’s the thing. How much do you work out? The rock is a freaking buff dude. But the amount of time the dude spends in the weight room, holy crap. I mean, the cost-
Dr. John Jaquish: Well and also a little risky crosstalk.
Steven Keller: … insane.
Dr. John Jaquish: Chronic damage somebody doing. Like when we begin to lift, when we’re children, when we’re, let’s say 16 years old, it’s usually when guys like say, “Hey, I want to get stronger,” right? They go to a gym and they start lifting. And what’s going on at first? First the gains come on fast because your tendons and ligaments are more powerful than the musculature that’s there because it’s still developing. And so as you engage, you grow. I think every 16 year old kid experienced that, whatever couple of weeks, six months, where they put on 10 or 15 pounds of muscle and they are so happy, they’re like, “Wow, in a couple I’m going to be as big as Arnold Schwarzenegger.” Based on the rate that they see they’re growing, that makes sense to them. They’re not crazy. They see really rapid growth and they’re so excited about it. And then all of a sudden the muscle gets strong enough to where the joints are starting to be really stressed when they’re in the weak rain. So when you’re back here, that’s some pain that you start to feel. So when you start to sense that there’s a process called neural inhibition, which basically means that the musculature starts to shut off because you’re sensing pain. It’s a safety mechanism of the body. For the same reason you can’t squeeze a fist hard enough to break your own finger. Neural inhibition.
Steven Keller: Okay, that makes sense.
Dr. John Jaquish: Now the problem is when you chronically expose joints as in over and over multiple sets, day after day, you’re still getting minor joint damage. And this accumulates and accumulates and accumulates and you can train your neurology to ignore neurology. Then the opposite side of the coin is called neural potentiation. So you can train the body, fire more musculature, even when you’re in pain. However, you’re not avoiding injury, you’re running, you’re sprinting right in the injury.
Steven Keller: Oh, yeah.
Dr. John Jaquish: And they’re chronic injuries. These are just little bit of damage, a little bit of damage, a little bit of damage. And then you hear some of these guys who are really strong and they’re like it brings tears to my eyes to get out of the chair. Or like I talk to Bill Kazmaier a couple of years ago and he said if I see like a really low chair, I’m afraid. If I sit down, I’m going to actually have to ask for help out of that chair because it’s going to be so much pain. He’s like, “I actually look for stools and things that I can almost just park my bottom on a little bit.”
Steven Keller: Yeah.
Dr. John Jaquish: And I’ve seen the guy get out of a chair and actually tears come out of his eyes.
Steven Keller: And for those people who don’t know, who is Bill Kaz?
Dr. John Jaquish: He’s one of the strongest guys who’s ever lived. He did every kind of strength beat and he was on TV for years. He was the world’s strongest man. They throw kegs, bull tractors, like 300 pounds in lean kind of guy. His hands are like the size of a baseball.
Steven Keller: Yeah.
Dr. John Jaquish: Big.
Steven Keller: Even in my own life, I’ve never done anything like that, but I remember just in high school I’m like, “Oh, I’m going to go to the weight room.” I wasn’t a big guy, let’s start bench pressing. Right? So I’m bench pressing and have someone who’s supposed to support me and I need their support, like at the weak range of motion. And the guy grabbed only one side of the bar. So I’m like boom. All of a sudden this side and something went wrong. And like 20 years, I mean, not painful, but you know, for 20 years it was still there.
Dr. John Jaquish: Oh you did? Right.
Steven Keller: Yeah.
Dr. John Jaquish: Those are chronic illnesses, they’re not going away. So, when I looked at the data, I thought, “Okay, if I make a really strong variable resistance device, there’s going to be better results.” And I did. And you know, I didn’t develop it to be convenient, but a couple of things became very evident. You only need one set of body part .The reason is you can fatigue in diminishing range. So like when I start doing a set, I go to fatigue doing reps all the way out. And then like so when I do it, it’s 500 pounds at the top. So I can’t get to the 500 pounds because I use the elite banger right? Then I can’t get there. Then my next reps are in the middle until I can’t get there anymore. Then finally I am fatiguing the weaker range. But instead of using 500 pounds, I’m using a hundred.
Steven Keller: Yeah, perfect.
Dr. John Jaquish: inaudible no discovery joints at all.
Steven Keller: I’ve even found even to the other extreme that doing this workout, it seems to make my joints, my shoulders especially better. I feel less lower back pains.
Dr. John Jaquish: And why do tendons and ligaments grow? Because the muscles are getting bigger and more powerful, not because you torture inaudible range of motion. Frequently I think not exercised scientists, they know this, but practitioners or trainers often confuse damage with stimulus. You still hear from people or you create tears in the muscle and then when they repair, the muscle gets bigger. No, micro tears are a real thing. They have nothing to do with growth. They’re just damage. And you don’t need them. In fact, the least damage muscle grows the fastest.
Steven Keller: Interesting.
Dr. John Jaquish: Right. crosstalk. You’re creating protein synthesis, which is growth of new myofibrils, not fibers, but myofibrils. And you’re increasing the level of sarcoplasm that’s held in the muscle fuel that’s there for contraction. Those are the two adaptations.
Steven Keller: Yeah. Yeah.
Dr. John Jaquish: There’s no like repairing the tears thing.
Steven Keller: Well, let’s… here’s a question for you. One of the things I’m trying to be very proactive on at almost 50 is hormones. What you know and what is this going to do for my hormones?
Dr. John Jaquish: Awesome. Awesome question. You’re asking my favorite questions. Clearly you’ve been reading everything. So the, the interesting thing is when you stimulate the body to the highest degree, or let me rephrase. The central nervous system doesn’t stand with you in the mirror and hear you say, “Wow, I can really lose five pounds.” I mean, the central nervous system can make it happen like that, but it doesn’t because it only responds to one thing. Environment. You have to create an environment where to optimize your health, you lose body fat. To optimize your health, you increase muscle mass. To optimize your health you increase the performance of your heart, and your lungs, and your vascular system, blood delivery. You have to create these environments. So boom, where is it? What do we need to do for some of these hormonal releases that are associated with rapid life policies? Fat loss, right? So it turns out stabilization firing has a strong relationship with the up-regulation of growth hormone and downregulation of cortisol. Basically the body thinks it’s sprinting.
Steven Keller: Well, how do you define the stabilization firing for people who don’t know what that means?
Dr. John Jaquish: Muscles firing to keep you upright and moving.
Steven Keller: All right.
Dr. John Jaquish: As in not conscious. Like when I do that, I’m contracting my bicep, right? But I’m thinking about it, but in my bicep fighters, like if somebody pulls on my arm or my bicep has to contract, inaudible joint, but that’s what’s called an inaudible an activation. That’s a spinal reflex. That is the same process of when you lengthen the patellar tendon by hitting it with a mallet. Same thing. The tendon moves and the central nervous called spinal reflex goes to the spine and right back to muscle, fires the muscle because the body knows, “Whoa, we didn’t make that movement. We got to fire that muscle to protect that joint unless the joint has been damaged. So as that happens in rapid succession, you up-regulate growth hormone, down-regulate cortisol. They tend to be inversely related.
Steven Keller: So like for me, when I do the workout protocol, especially I find the overhead press kicks my butt. But it’s like, I’m like, inaudible, you know. It’s like my whole body’s kind of shaking. Is that what we’re talking about?
Dr. John Jaquish: Yeah, that’s exactly it. And so there’s a couple of things with the stabilization firing that up-regulates growth hormone. Now, what is most associated with the highest levels of testosterone secretion is heavy. So the heavier the load, the better. And there’s a number of studies that honestly I don’t know how really great they are. Like, well I do know how great they are. They’re not so great, but somebody really needs to do a much better one. But it’s pretty clear, this has really been a big point of excitement with modern medicine because the idea of putting heavy load on the body has never, up until now. I mean, it is with X3 Bar resistance band training system but it’s not with regular weights, you’re not going to tell somebody who’s in their mid-sixties whose testosterone deficient. “What you really need to do first is heavy loading the body,” because the chance of injury is so high.
Steven Keller: Yeah.
Dr. John Jaquish: Right. Like the last thing they’re going to go do is that. They’re probably going to do light high repetition or like remember, I don’t know, 15 years ago when everyone was doing super slow. Super slow lifting, also used super low weights, which had super no effect on hormones. Actually really how you grow? So it really kind of super did nothing.
Steven Keller: That’s awesome. I’ve found when I do this workout, especially if I’m really pushing heavier weights, I find it impacts my mood as well.
Dr. John Jaquish: It sure does. Yeah. Yeah. The serotonin and-
Steven Keller: Absolutely.
Dr. John Jaquish: Yeah. Both testosterone and growth hormone are associated with higher levels of serotonin. So basically with X3 Bar resistance band bar system, you’re using whatever weight here, but then as you move through a range of motion, get to the more powerful range of motion. That you’re holding a much higher weight right here than you would right here.
Steven Keller: Yeah.
Dr. John Jaquish: You are right here. So the weight goes up as the deltoid is getting into that more powerful position. So you’re allowing your body the load where it’s more powerful with a load you could otherwise never get there. Never. If you tried to pick that load up off the floor, you’d never be able to do it. So, you’re getting the body to put more force through a muscle to trigger higher levels of testosterone, higher levels of growth hormone and with all less risk of injury. And that’s what people grow muscles so aggressively.
Steven Keller: So here’s a question for you. A lot of my friends are like middle aged women who have health issues and you get healthier. And I know a lot of them will look at you and go, “Oh my God, I don’t want to do that workout. I don’t want to get big like that guy.” What’s the chance of that happening? Really address that.
Dr. John Jaquish: Hormonally, there’s a huge difference between men and women. I’d like everyone to get a reminder of this monthly. So, I mean ultimately it also, we’re talking about like hormones and system like policies. Growth hormone, by the way, is not an anabolic hormone. Recently that’s become a point of confusion because I talk about growth hormone a lot. And growth hormone is associated with fasting, right? So you fast, your growth hormone goes up and then people are running around saying fasting is anabolic. No. Growth hormone is an anti-catabolic.
Steven Keller: Yeah.
Dr. John Jaquish: Yeah. So just want to-
Steven Keller: And for the novice what we’re talking about is human growth hormone, or the human repair hormone, or the human youth hormone, you know, it’s-
Dr. John Jaquish: Repair hormone.
Steven Keller: What we’re talking about is-
Dr. John Jaquish: Right. Like let’s go with that. Yeah. It only grows people when they’re like kids. It’s got nothing to do with growth when you’re an adult.
Steven Keller: Yeah. It’s the thing, you fall out of a tree when you’re nine and you recover much faster than when you fall off a tree when you’re 50. You know, what a lot of people don’t realize is that the injectable human growth hormone market in the U.S is 70 billion dollar a year market.
Dr. John Jaquish: 70, really?
Steven Keller: 70 billion dollars a year. And you’re talking about $1,500 a month, 12 to $1,500 a month doctor visits, injections. You’ve got to keep an eye. It’s like it’s crazy, you know, but the benefits are significant. And so if you can do things that trigger human growth hormones without spending 1500 bucks a month, it’s huge. 70 billion dollars a year. And you’re talking about $1,500 a month, 12 to $1,500 a month doctor visits, injections. You’ve got to keep an eye. It’s like it’s crazy, you know, but the benefits are significant. And so if you can do things that trigger human growth hormones without spending 1500 bucks a month, it’s huge.
Dr. John Jaquish: Well, also keep something in mind. When your body up-regulates a hormone, it also up-regulates the receptor site.
Steven Keller: Yeah. So it puts things in balance, not pushing things with the potential of getting out of balance. Right?
Dr. John Jaquish: The body’s always looking for homeostasis and you can refer to that as balance, but the balance is a new balance. It’s a different place. You create an extreme environment for the body, the body is going to become a more extreme machine ready for that more extreme environment, especially when you do it habitually. So, and that’s hormones and the hormones are the controlling mechanisms of a lot of the tissues chains.
Steven Keller: Yeah. So, basically in layman terms, when I’m doing this workout, my nervous system and my body says, “Dude, you need more muscle and more human growth hormone to handle.”
Dr. John Jaquish: You show the central nervous system that there’s a deficit of musculature and it will change. So now on the subject of women, they just don’t have the same biochemistry. They don’t have the same bone mass, they don’t have same bone structure. They’re not going to, they’re going to look more feminine. Their glutes, their hamstrings are going to be harder. In fact, one of the biggest changes I hear from women is they grew their hamstrings with the deadlift movement. Most women don’t desperately seek to grow the muscles on the back of their legs. But guess what? We grow that muscle. It stretches the skin and your cellulite goes away.
Steven Keller: Yeah.
Dr. John Jaquish: Most women that have visible puckered skin on the back of their legs it’s not because, it’s not necessarily because you have too much body fat stored there, it’s because you have an underdeveloped muscle underneath-
Steven Keller: Oh interesting. That makes sense though.
Dr. John Jaquish: … which is contributing to that loose skin. So once you grow that muscle, that goes away.
Steven Keller: Yeah. My sister is 60 and finally I think she texted me today, she’s going to get one, because I’ve been hounding her. I’m like, “You need to be strong because she’s, you know, she and her husband have been incredibly proactive in staying young. He’s a cardiac anesthesiologist. Works out like a maniac every day. To my sister, I’m like, “You need to be strong if you want to enjoy good health long-term, you’ve got to put on some muscle.”
Dr. John Jaquish: Well, also it’s just shaping. Like really if you look at like, like not female bodybuilding’s actually disappeared. Like there really isn’t a thing anymore. It wasn’t very popular and like they weren’t getting sponsorships or anything. So they have like bikini competitors with bigger competitors. These women look incredibly feminine. Also, by encouraging them to be less muscular, it cut a lot of the drugs out of the sport. You don’t need to take performance enhancing drugs to look super feminine, because you’ve done everything you need to look super feminine.
Steven Keller: What are the common frequently asked questions and misconceptions people have about doing this?
Dr. Jaquish: A lot of it is, I don’t understand why it’s so expensive. Yeah. It’s $530. So it’s latex instead of molded rubber. So, that’s outrageously a lot more expensive and it’s a lot more powerful. The product is built for the power and you need that power because we’re so much stronger in that [inaudible 00:29:11]. So even people ask for like, “Well, how about a scaled down version made out of plastic only for $150,” right. And then regular people would buy it and load the heavy bands in it and it’d break and they’d hurt themselves. So, it’s a commercial grade. Should have said commercial grade. It’s designed for human to become high performance human.
Steven Keller: Yeah like this. The base we have right here, this is serious-
Dr. John Jaquish: Right.
Steven Keller: crosstalk.
Dr. John Jaquish: High density polyethylene and right, you could have hundreds of pounds running underneath that as you stand on it and it’s not going to fail. Like ultimately, and also there’s so many garbage products in the fitness industry that are home products that are for $35 or whatever. Well, you have to keep in mind the market for those products. The reason those are created is not for anybody to get fit. It’s for the people who want to pretend they’re going to get in shape. So they go get whatever, a perfect pushup thing and they’re like, “I work out at home.” Okay. They can say that to themselves and they can say that to their friends, but everybody knows they’re not doing anything. Those products they’re purchased and they sit in a closet for a couple of years and they end up at a garage sale.
Steven Keller: Yeah.
Dr. John Jaquish: Which in a while they’re thrown in the trash. So, associating it with a typical, let’s call it fake home fitness products. And they’re not necessarily fake, they’re just silly and they’re really designed to be like, what can we come up with to sell for $35 so that people can emotionally satisfy themselves that they’re doing something for their health?
Steven Keller: That brings up an interesting point. I like to… I’m not a guy who can look at all the clinical research and understand it, but what I look at when I’m thinking about buying something, the first thing I want to know is the… I want to know more about the person selling it, right? And if I’m buying it from a businessman, I know that his priorities are bottom line profitability, right? And marketing. And not that you’re not a great businessman, but I will put you more as a science dude first, right?
Dr. John Jaquish: Yeah. Yeah.
Steven Keller: And so when I’m buying it from you, crosstalk I know that your ego is attached to actual results, not let’s make some money.
Dr. John Jaquish: Interesting.
Steven Keller: And that’s what I’m looking for.
Dr. John Jaquish: You know you’re very inaudible. Right, like my bone density devices, they have been changing the world. We have tens of thousands of people who now have higher bone density and greater levels of functional bone performance as a result of that. And right like that. And I’m far more interested in the data than the business because data makes the business work. It’s funny and talking to somebody at OsteoStrong the other day and they’re going on and on and on about how the brand is great and like, “Oh, we’re going to grow because of this,” whatever, because we picked yellow and black and whatever. And I’m like, “No, no, the company’s growing because it works. If it didn’t work nobody would care. Like, literally nobody.
Steven Keller: Well, address that really quickly. What percentage are people seeing an increasing bone density with OsteoStrong and what other options to people have? I mean, if people take medication, what does that do for them in comparison?
Dr. John Jaquish: You really want me to answer that question?
Steven Keller: Yeah, I do. It is scary. It should scare people and it [crosstalk 00:33:08].
Dr. John Jaquish: Yeah. So the pharmaceuticals have a lower effects than what we have seen in research and in practice. So we see people with anywhere from four to 15% increases in a year. Also, remaining the same-
Steven Keller: And it’s a huge thing too because you’re not losing.
Dr. John Jaquish: You win. Because that means you didn’t lose and everybody’s going down after the age of 30. So if you just freeze your loss, that’s a victory. Yeah, of course everybody would rather gain some bone density. So yeah, like a five percent gain in bone density is tremendous and is associated with a much more reduced rate of fracture. So what we’ve seen with the users, they have these very, very aggressive bone density changes. Now, not everybody approaches it with the same level of aggressive. It is a voluntary force you put through the long bones of the body. So like it’s voluntary. If you’re timid, it’s going to take a little bit longer or a lot longer to grow bone mass, but eventually you’ll get there. So it’s very effective and very high satisfaction rate and users. Most gyms have, I think it’s a 60 something percent attrition rate per year. I mean, now that they have nine dollar a month gyms, I think people keep their memberships, but it’s not because they go. It’s because they say, “No, I’ll go back crosstalk.”
Steven Keller: Because they’d feel embarrassed if they canceled it.
Dr. John Jaquish: Right, I don’t want to pay another initiation fees I might as well just keep, you know. I’ll go next month, that kind of thing.
Steven Keller: I will tell you if I listed off the potential benefits, and there are many that I find with doing this, for me the first one is a low activation energy. I can’t say I don’t have 10 minutes. I can’t say I don’t have to go anywhere. I don’t have 10 minutes. I’m not going to hurt myself.
Dr. John Jaquish: crosstalk. By the way-
Steven Keller: That’s it.
Dr. John Jaquish: … That wasn’t one of my objectives. I was going to do the best thing to trigger muscle growth. That was the objective of this engineering venture. But it just so happened that all you really need is one set per body part. So I’ve got two workouts, workout A, workout B. And you do four movements on one day and four movements on the other day for four minutes. At maximum they take 10 minutes. And usually they take 10 minutes if you’re more muscular and the muscles in question require a lot of blood? So, I mean when I do bicep curls, I’m gasping for air at the end. Whereas most people with bicep curls biceps are a pretty small muscle. They don’t put that much of a demand.
Steven Keller: Well, I can hit 160. I can go from resting to 160 beats per minute heart rate, doing one set of squats.
Dr. John Jaquish: Oh, that’s terrific.
Steven Keller: And so then if I pushed myself now I’ve just got my weight workout, I’ve got my high intensity interval training, boom, boom, boom, boom, boom. And there you go. Two for one. It’s awesome. So anyways, well I appreciate your time. Anything. So if someone wants some information, X3bar.com.
Dr. John Jaquish: X3bar.com.
Steven Keller: And also a great, I think the Facebook group is great because people get a real feel for what it’s actually doing for people. And you’ve got a lot of people in there with some freaking serious meatheads who are like, “Yeah, this is the real deal.” Right?
Dr. John Jaquish: You know, it’s great that we have ended up with a wide variety of users. So we have post-menopausal females that are totally changing their body. I’m thinking of Joel Wallman’s wife.
Steven Keller: Yeah. She’s had incredible results.
Dr. John Jaquish: Incredible what’s happened with her? She looks like a lifetime athlete.
Steven Keller: Yeah. It’s been awesome.
Dr. John Jaquish: Like maybe six months ago she did not look like any sort of athlete at all. And so like unbelievable what’s happened with her. So that-
Dr. John Jaquish: Right. He pretty much has a full commercial gym at his home.
Steven Keller: Yeah. Better than commercial almost. I mean-
Dr. John Jaquish: He had a number of different gyms he owned and I think his favorite equipment he just got it all for his house. And he use the X3 Bar resistance band bar system in which he can fold up and put into a large backpack.
Steven Keller: Exactly. So, well, awesome. I appreciate your time. I appreciate what this has done for me and because of that I’m eager to share it with my friends. I like doing stuff like that. I like sharing stuff that works and I look forward to seeing what it will do for me in the next year.
Dr. John Jaquish: Perfect. Any questions? If your audience has any questions that you can’t answer, just tag me. I’ll come answer them. Also, anybody on Facebook or Instagram can follow me. It’s Dr. John Jaquish on Facebook, or it’s @drjaquish on Instagram.
Steven Keller: Awesome.
Dr. John Jaquish: Awesome.
Steven Keller: All right. I appreciate you. Have an awesome day. Thank you.
Dr. John Jaquish: All right.
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