Soccer player Soren Norman, 16, can play harder and kick farther than he could
three months ago.
He and his mother, Deborah Norman, a nurse, credit much of his skill development
to work with a vibration plate and osteogenic loading device at OsteoStrong on
Osuna NE, just west of Eubank NE, which allows him to exercise with much heavier
weight—500 or 600 pounds for his upper body and as much as 1,300 pounds on the
leg press—than he could otherwise.
“I was surprised that it worked so fast,” Soren says. “I noticed when I was
punting the ball. I could just kick it farther than I ever could before.”
Deborah Norman says she studied the information about the device and was eager
for Soren to try it, because he had broken an ankle and later, his wrist. She
says their doctor told them those fractures could cause problems in the future,
like osteoarthritis or bone loss.
When Soren sprained an ankle a few weeks ago and recovered within days instead
of weeks, they both decided that they were doing something worthwhile.
Soren Norman, 16, stands on a vibrating plate at OsteoStrong on Osuna NE that
activates his neuromuscular system and improves his balance among other
“It would have normally taken six weeks for that to heal,” Deborah Norman says.
She has also found relief in the once-a-week sessions from rheumatoid arthritis
pain. “It really helps with my back pain.”
Charla and Sean Simpson opened the OsteoStrong studio in October 2013. It is
part of a franchise operation that offers the same equipment and treatment
sessions in more than dozen locations across the country.
Sean Simpson embraced the concept and business because his mother had
osteoporosis, breaking her foot just standing up from the couch.
Charla Simpson says as a radiologic technologist who specialized in pain
management, she was grateful to find a drug-free alternative for her patients.
She adds the sophisticated equipment, similar to that first developed to train
Olympic athletes, is designed to trigger the body’s adaptive response to grow
bone and muscle. In short bursts of the greatest effort they can summon for less
than a minute, clients move through four exercises that target all the main
muscle and joint groups.
A session at OsteoStrong is different from any regular exercise routine, she
says. “Because we are using the correct biomechanical position to engage whole
muscle groups at the same time, we are able to achieve high levels of loading
that would relate closely to what would be achieved only through extremely high
levels of impact exercises.”
“That means stimulating new bone growth through putting force or loads on the
bones and muscles of the body,” she explains. “The truly unique part is that
just about anyone can do it, and since each person is in control of their body
they are able to stay comfortable throughout the entire session in a safe and
John Jaquish, of Chicago, with a doctorate degree biomechanical engineering,
invented and patented the bioDensity device and computer system.
In research published in the journal Osteoporosis International in 2013, he says
volunteers developed an average of 7 percent greater bone density moving
multiples of their body weight with his equipment. None were injured and none
received medication, he says.
Co-author Dr. Eleanor Hynote, of Phoenix Wellcare, writes in Jaquish’s 2012
: A New Modality
to Facilitate Bone Density Development,” that the bioDensity device increased
her spine and hip bone density and had similar results for her patients,
recruiting natural processes of “bone density development, muscular development
and greater nervous system recruitment of tissue in movement.”
Owner Charla Simpson coaches Soren Norman through a vertical or dead lift on the
bioDensity machine, an osteogenic loading device that builds muscle and bone.
The principals of the system are based on biomechanical principals first
discovered 100 years ago that “loading the body creates an adaptive response.
The cleverness of this device was the level of loading the individual was able
to receive while in a safe and controlled enviroment,” she writes.
Clients at OsteoStrong also use a vibration plate before and after the exercise
session to stimulate the neuromuscular and neuroendocrine pathways. They then
relax on a special massage table with a variable pulsed water jet vibration,
enclosed in a tube, along the spine.
Clients should be cleared for activity from their medical provider but don’t
need a referral, Charla Simpson says. Many of her clients visit OsteoStrong
along with visits to their physical therapist.
According to the Mayo Clinic’s website, whole body vibration can be a good
addition to a regular exercise program because it has been shown to reduce bone
loss, improve balance and reduce back pain, although it suggests more research
Charla Simpson says her clients have increased bone density and muscle strength,
while decreasing pain: “This isn’t magic, but it helps. You’ll get results.”