Elizabeth: Hello, everyone. It’s Elizabeth, your host. And today I have the Tony stark of fitness and health. Dr. Dr. John Jaquish. Hi, John, how are you doing?
Dr. John Jaquish: I’m good, how are you?
Elizabeth: Good. I want to ask you, first of all, how you go from… You’re doctor and also an entrepreneur. So can you tell us a little bit about what you got going on?
Dr. John Jaquish: Well, it’s a great question. I have a great answer. I wanted to be pre-med when I was in undergrad. And then, I was one of the lucky kids, my parents paid for school and I said, “I want to go on biochemistry and then I want to apply for medical school.” My father’s like, “Well, I’m not paying for that.”
Dr. John Jaquish: And I said, “Really? What are you going to pay for?” And he said, “Business.” Is there anything else? He says, “Nope.”
Elizabeth: There’s one option.
Dr. John Jaquish: He was right. Well, it’s not an option if there was one.
Dr. John Jaquish: I guess I could’ve just said, “Nah, I’m not going to go.” But obviously I wasn’t going to do that. So even though I feel a little differently about structured education now, back then I was a fan. And now I’m really not so much. I don’t see a lot of value in standard traditional education. But the point is, he won… He was a NASA scientist.
Dr. John Jaquish: He designed and build the lunar Rover.
Dr. John Jaquish: So little cogs on the moon. So he’s done a lot and there’s a lot of other things I could go on about, but I won’t. And so, what he said was, “I want you to figure out how to monetize what you do.” He said, “The best things I’ve done were advancements I made for other companies, where the shareholders made hundreds of millions of dollars. And I just got a decent paycheck.” And so understanding how businesses work, understanding how you order parts, you manufacture things, how suppliers will screw you over and send you not quite the quality you agreed on that kind of thing.
Elizabeth: Mm-hmm (affirmative).
Dr. John Jaquish: That was the kind of thing that he wanted me to learn about. Because he told me this later, he said, “I knew you had the science thing kind of down.” Because, even when I was a little kid, I’d read science books and I would just remember absolutely everything and understand it. Remembering is one thing. A lot of people can repeat things they read, but do they understand it? No, not at all. So, I was pretty good with that. And so, if you just have a great idea and you go out and look for an entrepreneur, somebody going to take your company away from you.
Elizabeth: Definitely. So you went to business school first?
Dr. John Jaquish: Yeah. So I continued to study business and then I went into a PhD program for biomedical engineering.
Elizabeth: Wow. And just for some perspective for our listeners. How long was this last from you graduating, let’s say undergrad and then just being done with your PhD and getting that?
Dr. John Jaquish: Well, it was 12 years.
Elizabeth: Wow. 12 years in the [crosstalk 00:00:04:00].
Elizabeth: What happened was when I was getting my MBA, is when I developed a medical device that would treat osteoporosis. And will do it in a better way than anything that had ever been developed. So then, I knew I needed to be able to author papers in an academic manner.
Dr. John Jaquish: Mm-hmm (affirmative).
Elizabeth: So I wanted to acquire that skill. I didn’t really care so much about anything else. I really just wanted to be a great scientific writer. And so, that was the objective behind my PhD. I never wanted to become a professor nor [inaudible 00:04:44]. That was-
Elizabeth: Is that the osteogenic device?
Dr. John Jaquish: Yeah. The osteogenic device. Yeah. You can find that at OsteoStrong locations. So anybody who’s listening, I’m guessing, you have kind of a younger listener base. So the people listening might not have osteoporosis, but your mothers might.
Dr. John Jaquish: Or your fathers might.
Elizabeth: And grandparents too.
Dr. John Jaquish: Oh, and grandparents. Yeah. So look into it. If somebody says they have osteoporosis or they have weak bones, look in OsteoStrong, it’s helped hundreds of millions of people in eight different countries around the world.
Elizabeth: Wow. That’s amazing. And you are a partner with Tony Robbins and that? Did he join the [inaudible 00:05:27] project?
Dr. John Jaquish: Yeah. So the company is based on my invention. And he’s one of the larger investors.
Elizabeth: Okay. Yeah. So as you said, in eight countries, wow. How do you go from just developing… I don’t know how exactly this process went, but it’s creating it. And then, what are some of those skills you use maybe from your academic experience? Or just business in general, to get that out in the world?
Dr. John Jaquish: It was mostly just understanding that it doesn’t matter what you have. If you can’t get it to people, if you can’t sell it to people, it’s worthless. You’ll never do anything with it. And having that knowledge already, I knew the sales process was just the most important, because if nobody buys it, no one’s ever going to talk about it. And nobody’s ever going to know, there won’t be any word of mouth. You got to be able to sell a few, even at a loss in the beginning. So they start to see what it is. Like right now, OsteoStrong doesn’t do the best job of this, but at some point they will start tracking all of the testimonials they have. Once you have a 100,000 testimonials, it’s like, “Do you really need scientific research anymore?”
Elizabeth: That’s the thing. How can you debate that?
Dr. John Jaquish: Yeah, if it’s working 100,000… It’s not like 100,000 people were paid to say that.
Elizabeth: Mm-hmm (affirmative).
Dr. John Jaquish: Because, at some point it’s like, no one’s going to pay 100,000 people to make some stuff up.
Elizabeth: [crosstalk 00:07:08].
Dr. John Jaquish: It’s just like, that’s not possible. So, a very strong company, but the very beginning, there was a very strong focus on presenting that clinic model and they run like franchises.
Elizabeth: Oh, okay.
Dr. John Jaquish: So the clinics are very successful, very fun.
Elizabeth: That’s great. And what’s the story behind it? Just like, how you start, what was the motivation behind creating Osteogenic?
Dr. John Jaquish: It was my mother. My mother was diagnosed, and I started reading about the dysfunction and I’m like, “This is a dysfunction of disuse.” But the problem is, there’s not a good way as an adult to use your bone mass to build it, because you need very high forces to go through the bone. Beyond four multiples of body weight. Think about that. Think about your body weight and multiply that by four. It’s actually 4.2, but just for argument’s sake.
Dr. John Jaquish: Multiply your body weight by four, and that’s the minimum. So basically, less than four is like, it doesn’t do anything.
Elizabeth: Wow. And you develop this in a way that’s not injuring. Right?
Dr. John Jaquish: Right.
Elizabeth: Because, I guess that’s the hardest part. How you get people to get four times their weight, without injuring themselves.
Dr. John Jaquish: Well, it’s a very safe system.
Elizabeth: Yeah. And then, how did that develop with the X3 Bar resistance band training system? Was that, that came along later on, after you had already Osteogenic developed? And you just had it. [inaudible 00:08:50]?
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Dr. John Jaquish: Right. So the Osteogenic Loading device is that, they’re medical devices and they’re designed to trigger bone. But as I saw people loading their own bone, voluntarily loading their own bone, I noticed that humans are very different strength, output capacity.
Elizabeth: Mm-hmm (affirmative).
Dr. John Jaquish: Then, in certain positions than another [inaudible 00:09:12]. Sometimes it’s a seven-fold difference. So at the bottom of a squat, you can hold X amount of weight. At the top of a squat, you can hold seven X. But that’s not how we exercise. We exercise with the same weight, no matter where we are. So I was the only one that had this data and knew how extreme the difference was. So I thought, all right, this means we need another device. This means we need something to load the body in accordance with its own biomechanics. And then fatigue it in diminishing capacity from those different positions. And so that’s part of the protocol and part of the product. And that’s why it worked so well. It’s just a deeper level of exhaustion and muscle. You cannot get it from weight. And it’s also really inexpensive, getting a home gym is thousands of dollars.
Elizabeth: Yeah. And just thinking about memberships-
Dr. John Jaquish: [crosstalk 00:00:10:12].
Elizabeth: And if you think about it, because you see it, it’s like a elastic band, right. So people will think, “Oh it’s…” But I’ve seen the results. It’s even same or better than just lifting weights without putting your body through that pain.
Dr. John Jaquish: Yeah. Yes, it does use bands, but the bands are 50 to 100 times more powerful than any rehab type exercise band. So if you try to use the bands by themselves, you could break your own wrist or your own ankle. But when you use it correctly with the bar and the plate that come with it, they keep the wrist from twisting.
Elizabeth: Oh, okay.
Dr. John Jaquish: And they keep the ankle from twisting. So it’s to protecting those small joints, so you can interface with the heavy weight really easily. Once that happens, you’re training with far more weight, far more repetitions, only one set per exercise, because it’s very efficient. You can’t handle very much of it. You just go to fatigue in one movement and that’s it. It’s over.
Elizabeth: And is that based on your book? Weightlifting is a Waste of Time, is that correct?
Dr. John Jaquish: Weightlifting is a Waste of Time. Is the book that I wrote.
Elizabeth: Can you tell me a little bit about that?
Dr. John Jaquish: Yeah. Basically, by designing this product and showing the results, I have a test case or proof that weightlifting is just a bad stimulus for muscle growth and we can do better with variable resistance. There’s also 16 studies, one six, that have come to the same conclusion.
Dr. John Jaquish: But they’re all kind of different. And they use some complicated mathematics to pick the weights in different positions. I did not, I came up with a very standardized program that is the most effective thing I think anyone’s ever seen, when it comes to growing muscle and becoming lean.
Elizabeth: Wow. And I wonder why this isn’t out there. Just through you, I got this information I’ve never heard about it. Just how different positions, but there’s so many benefits. And going a little bit into mentorship and just to give our listeners, what would you say were some of your main lessons? You would tell others, you went from medical, business, even in boards of medical journals and everything.
Dr. John Jaquish: Medical journals. Yeah.
Elizabeth: So how do you juggle all of that?
Dr. John Jaquish: So learning how to say, “No. I’m not going to do that.” Is almost more important, because you got to have time to do the things that you want to do, that are moving you towards your ultimate goals. Because, a lot of people they want to be accommodating, so no matter what falls in their lap, it’s like, they just say yes. And then they can’t get things done. And so then it looks like they don’t do anything. Truth is they’re just trying to… They can’t even schedule their day, because they’re receiving so many emails about their schedule. What you got to do is, start marking people as spam. Start blocking cell phone numbers from texting you, just the people who just ask you questions, like, “You could Google this. Leave me alone.”
Elizabeth: Yeah. Everyone has-
Dr. John Jaquish: Yeah. Everyone’s got those people. But the more successful you become, the more you have those. So it’s important to realize why you would want to do that.
Elizabeth: Staying focused and… Basically, your main goal is just not be distracted by the little things. Right? I mean, just trying to get to that main goal. That’s great. So are you also a professor? You’ve been teaching?
Dr. John Jaquish: Yeah. Research professor at Rushmore University. Its where I got my PhD.
Elizabeth: Oh, okay. So how is it dealing with students? How is that dynamic, because you have a lot going on? So, having to watch over others.
Dr. John Jaquish: So, research professor’s only doing research, I’m not teaching courses.
Elizabeth: Do you look over other student research and stuff like that? Just [crosstalk 00:14:39].
Dr. John Jaquish: Sure.
Elizabeth: Oh, okay.
Dr. John Jaquish: Yeah. Dealing with students is good. Yeah. A lot of them, they need certain projects that are real world.
Elizabeth: Mm-hmm (affirmative).
Dr. John Jaquish: Also, it can really let somebody know what’s in store for them when they graduate, when they can see the other side. And when they see me building a business and I’m asking them different research questions like, “Why would you do this? Why would you do that?” Kind of getting them to have their own approach, to find whatever answer that they’re looking for.
Elizabeth: Okay. Now, I know we said, 15 minutes. I want to be very respectful of your time. So, I just want to give you a quick minute to just tell everyone where they can find you, get books Everything.
Dr. John Jaquish: Sure. I created a landing page. You can find me on Instagram, Facebook, you find the book you find the X3 bar, stuff about superior nutrition. It’s all on one website. It’s DoctorJ.com, D O C T O R the letter J.com.
No Weights, No Cardio
Elizabeth: Got it. Y’all heard it. Thank you so much. [crosstalk 00:15:57]
Dr. John Jaquish: Awesome. This was cool.
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