A conversation w Dr. John Jaquish: Resistance Band Workouts

Full Transcript #

George Bruno: We are live, and we will let it populate a little bit. When I start seeing people show up, then we’ll start our conversation. What’s the weather like where you are right now?

Dr. John Jaquish: It’s about 75. A little overcast, but no wind or anything. No humidity. It’s California. Oh

George Bruno: Yeah. Nice.

Dr. John Jaquish: Yeah, I mean, our taxes are terrible and our local governments are beyond ludicrous, but it’s still got great weather. They can’t screw that up. If they could, they would.

George Bruno: It’s a good thing. It’s not. That’s funny. You broke

Dr. John Jaquish: Up for a second. A good thing. It’s not what,

George Bruno: It’s a good thing that the weather’s not in their hands.

Dr. John Jaquish: Yeah. Oh yeah. They would totally ruin it. Everything else. Yeah. The latest thing, the latest thing in California is incentivizing homelessness.

George Bruno: Really?

Dr. John Jaquish: Yeah. When you give homeless people who are verified homeless hundreds of dollars in cash, are they going to spend that money wisely? Well, let’s see. They’re homeless, so probably not. They have their money so far in life when they’re living under a bridge. Why would you think they would do something better with themselves if you gave them $600 in cash? No, they go buy heroin. Of course. Yeah. Yeah, of course. Milton Friedman’s, my favorite economist and one of my favorite people, and unfortunately he’s no longer with us, but I put a quote of his in my book, and it is, you can’t judge programs based on their intentions, only by their results. So a lot of ideas, lot of ideas in business are, they might be great intention, a lot of ideas in politics. They might have great intentions,

George Bruno: But

Dr. John Jaquish: No one wants to look at the results. If we looked at the results of a welfare system, there would be no welfare system. But we look at the intentions instead. We keep repeating the mission statement. And of course the mission statement is to help people get back on their feet to be contributing members of society. Well, we have sixth generation welfare, so how’s that getting back on your feet? It seems like it’s

George Bruno: A way of life,

Dr. John Jaquish: Right? Well, it’s putting families in a version of what I would call slavery.

George Bruno: They’re

Dr. John Jaquish: Depending on the government for a check. That’s slavery. You don’t do anything to get that check. Once you’ve gone through life and developed no skills and have no professional connections, I mean, you’re basically unemployable other than digging a hole in the ground, that’s about all you can do. Now you volunteered for slavery. Why would you do that? So again, got to judge programs by the results, not their intentions.

George Bruno: Well, it’s like the war on drugs. Anytime we’ve ever had a war on anything, we just ended up with more of it.

Dr. John Jaquish: Yeah, yeah, it’s true.

George Bruno: It’s crazy.

Dr. John Jaquish: There’s some exceptions to that, but not many.

George Bruno: Yeah, yeah.

Dr. John Jaquish: And also pretty much anything government does, it’s not going to help

George Bruno: Down to the lowest level. I mean, the same people that are, and I don’t mean to put down anybody at the Department of Motor Vehicles, but the same government that’s hiring them is also hiring people to run the government.

Dr. John Jaquish: Yeah. Hey, here’s an interesting statistic for you. We’ve got the current president’s having a real rough time. He has not replaced a single staff member, no one since taking office person. So he hired all new people, all social justice warriors, and had the right color hair and the right color skin and all that stuff. And he’s pretty much led, the most failed administration in the country has ever seen. He has replaced no one.

George Bruno: Absolutely. It’s amazing the things. Well, they’ve redefined the word competent.

Dr. John Jaquish: Yeah, they sure have.

George Bruno: It doesn’t mean anything anymore. No,

Dr. John Jaquish: No. It means it’s crazy that, yeah, you pass the woke test, I guess.

George Bruno: Yeah, exactly. Well, we’re going to be talking tonight about resistance band training, and I would like to say hello to the audience and I would want to give a warm welcome to Dr. John Jaquish. Welcome to the show.

Dr. John Jaquish: Hey, thanks for having me.

George Bruno: Yeah. Well, my audience knows that I’ve been getting into resistance bands, and I think a lot of it started during the pandemic and working out at home when the gym was closed down and such, and I just kind of got out of the groove of it. So I started doing just resistance bands and I had said to someone last week, I’m going to have the father of resistance band training on here next week. And they said, well, I guess someone by the last name of Hartzel or something,

Dr. John Jaquish: Dunno,

George Bruno: Dick. All I saw was black and white pictures of an older muscle man kind of guy. And I said, well, he might be the grandfather, but I said, we’re talking to the father

Dr. John Jaquish: Well

George Bruno: Of modern training,

Dr. John Jaquish: But before we give me a title, that doesn’t make any sense. Let me clarify some things. My thesis was that we need variable resistance because we have variable capacity. So when a bar’s on my chest, I can handle X amount of weight, but I might be able to handle three x of that weight when I’m part way off my chest and I can handle seven x of that weight when it is, I’m almost at the point where my elbows lock out. So we have variable capacity. We must train with variable resistance. I actually determined that band training alone was only good in the very beginning because you get to a point where you get strong enough where those bands are twisting your wrists and twisting your ankles, And you’re probably there. It is usually just a few weeks when people start using bands and then they’re like, oh, my wrists hurt. The whole point of using bands is to avoid injury. But the problem with a band is it wants to be a circle. It doesn’t want to interface with your body or the ground at all. It just wants to sprain back its normal shape. So what I developed was a bar, which you can see right here, to be able to put the band through, and then there’s a platform you stand on that the bands run underneath. So you’re protecting the small joints, you’re protecting the wrists and the ankles. Now you can take band training to an appropriate level of heaviness where you’re really affecting strength and affecting strength more so than you ever could with a weight. By the way, weight training is completely stupid. Once you understand this, you’ll never lift a weight again because if you know you’re seven times stronger here, when you’re just short of lockout in a chest press type position, then you are back here when the weight is on your chest. Why would you ever lift a weight? Because the weight never changes. It’s always that same weight. Now somebody will say, well, functional training, well, what’s functional? You could just carry rocks. People used to do, that’s functional. You’re not going to build much of a physique doing that or really increase your level of health. You’ll probably get a lot of injuries. So my point is science can do better and we’ve done better, and it’s really simple and really inexpensive. So it’s the banding plus what is required to protect your wrist and ankles. And so all the patents I are on the whole system. So that’s really, and actually before that, did I lose you, George?

George Bruno: Alright, now there’s three of us. Okay, now there’s two of us. Okay. I did get that though.

Dr. John Jaquish: Yeah. So I developed a system that was, I call it a variable resistance system before a band system. I mean, the fact that bands are being used is sort of like when you buy a car. You don’t say, I bought four tires. You buy a car. It’s the whole thing. So the fact that there’s tires on it and there’s tires on a Lamborghini and they can do amazing things on that car. You have tires on a Prius and it can do nothing amazing, but it can get you somewhere pretty cheap. So it’s just all in the context. So now I came to this conclusion because my first invention was in medical space. It was a bone density device, so it was putting compression on bone to trigger bone growth. And so I would just line the body up in an almost axial format and then press into the axial loading of multi-joint movements. So chest press, kind of a squat type thing, deadlift kind of movement, And kind of a core protective protect your abdomen kind of movement. Those four movements became four different medical devices, which are now in Osteostrong clinics, and that’s a treat bone density now that’s in 10 different countries, 160 locations. So that worked really well for treating bone loss. And when I looked at the data, this is really how I made the discovery, because nobody had looked at what human capacity was in the strongest range of motion in isolation, really what the therapy is. So okay, we look at what the human output is and it’s outrageously beyond what we would ever use in fitness, which really means we have a lot of muscle tissue that we really don’t touch. When you work out, you might be exhausted, but that doesn’t mean anything because what percentage of the muscle was really activated and did you really shut down? It’s a very small percentage, and I made it into a large percentage because variable resistance was absolutely clear to me because I had gone through that research with my first invention, and so I was the only one that had this data. And so when I came public with it and launched a product and then put out the book, weightlifting is a waste of time’s. Wall Street Journal bestseller.

George Bruno: I see that.

Dr. John Jaquish: The bestselling list that actually has to do with book sales because the New York Times one just has to do with how woke you are. Seriously. Right. It has nothing to do with sales. They just handpick those. And if you’re a part of four or five different minority groups, then you win in. But I’m a white male, so I have no juice there none. But Wall Street Journal likes me.

George Bruno: That’s good.

Dr. John Jaquish: Yeah. Yeah. Also they say it makes sense.

George Bruno: So you started this by saying that variable capacity requires variable resistance. Was that the phrase? Okay,

Dr. John Jaquish: You got it.

George Bruno: Okay. Yeah,

Dr. John Jaquish: It’s so much different. If you think when somebody does a pushup, everybody knows this, or at least everyone who’s done at least one pushup, which is not everybody, almost everybody, when your nose is close to the ground, that part of the pushup, that’s the hard part. When your arms are almost at full length. Well, that’s the really easy part. You could just sit with your elbows slightly bent. You could sit there for an hour, maybe you don’t feel heavy. So even heavy people don’t really feel heavy because your capacity for creating force is incredible. In the lower extremities, in the legs, I’ll do on the bone compressive device that they have at Osteostrong, that’s my first invention. I put 4,000 pounds through my hip joint.

George Bruno: Wow.

Dr. John Jaquish: Would I ever get a leg press or squat position with 4,000 pounds? No. They don’t even make the machines that hold that weight.

George Bruno: Right. I

Dr. John Jaquish: Variance.

George Bruno: I noticed that, for instance, when I started doing pull-ups and chin-ups again, and I would just get on the bar and hang there and I’m like, oh my gosh, I haven’t done this in 20 years. I can’t believe I feel like a boat anchor. I’m like, I can’t even move. Someone said, try some resistance bands. And the resistance bands helped me

Dr. John Jaquish: To offload the bottom right

George Bruno: For Yep. Like the first six to eight inches. As long as I can get a little help on those first six inches, I’m good.

Dr. John Jaquish: When this joint is locked, I mean your bicep, your bicep can’t do. I’m looking at a mirror image of myself. I can’t do much. So if you offload that first piece, then your bicep can engage and you can

George Bruno: Pull the Yes. Yes, exactly. And after doing that for a couple months, of course, now I can do them without the bands and not as many as I want, but at least the bands gave me a little bit of hope. They helped me get off the ground after not doing them for 20 years. You should

Dr. John Jaquish: Still use a band, just a lighter one.

George Bruno: Okay.

Dr. John Jaquish: So you’re offloading less of your body weight.

George Bruno: And I’m noticing too that as I have gotten older, my joints, I just remember working out getting a sore shoulder or something and then having to take two to three weeks off and ice and all this kind of stuff. And as I’ve gotten older, that can be two months now when you mess up a joint. But I’ve noticed since I’ve been using bands in general, zero joint issues, zero. Not a little bit of joint issues, but zero joint issues.

Dr. John Jaquish: I mean, most people see me, and this weekend I was at a hotel, kind of a pool, DJ pool party kind of thing. People were coming up to me and they were like, Hey, are you in the NFL? They’re kind wondering if they should get a picture with me or something like that. I’m like, now I’m a scientist. And they’re like, you look familiar though. And point is, they’re coming up to me and they’re just looking at my physique. They don’t recognize my face. I mean a dude with a shaved head, there’s a lot of dudes with shaved heads. They don’t look special. And they’re coming up to me. And it’s so interesting because I asked this question to the fitness community all the time. I get a bunch of angry answers, who’s actually fit? You look at fitness advertisements and you would imagine everybody, but then you go into a gym and where are all those people? Because the people that hang out at the Pizza Hut and the people that hang out at the gym, they’re like the same people. So where are all these fit people hanging out at? Why is it that everybody that I know that has visible abdominals has a supplement promotion contract? Is that weird?

George Bruno: Interesting.

Dr. John Jaquish: I’ll tell you what the thing is is because rare it maybe one in 10,000 people actually look like a Greek statue. I’m talking before steroids. I like the Greek statues because there was no performance enhancing drugs, and the artists didn’t know what super muscular people look like unless they had one standing right in front of ’em to model for the skull. So yeah, people were incredibly powerful and muscular and they did so naturally, but they did it maybe with a different strategy. So for example, some of the ancient Roman soldier techniques, they would put stones in an animal hide and they would spin it from the ceiling and they would get underneath it and just set the strongest range of motion, try and lift it a little bit. If you could move that stone. And they had different size stones and different buildings they put up. They were using variable resistance. Now is that everything that they did? Well, I don’t think anybody knows everything that they did, but I know they did that and it was obvious the deltoid development in those, even Michelangelo is David. It’s like the guy’s pro athlete shoulders. How did he do that? Probably lifting shit over his head and he doesn’t have the rest of the body to get, if he’s just going to pick up a rock, he doesn’t have the strength to even get the rock right here so he could get it over his head. So how was he doing that? Well, there was some type of equipment involved, and my argument is their equipment was better than our equipment because we’ve sort of lost sight of how the body functions. Sports science researchers, they see a lot more than the industry does. So there’s 16 studies that show variable resistance. Well outperform standard resistance in every regard. So they’re not lost on this issue yet. There’s a hesitation by the fitness industry that they’ll take a step back and look at whether three sets are better than five sets or something like that. But the real step back is weightlifting even the right thing to do? And the answer is no, it’s not. It’s the wrong thing. And there’s better. You can use variable resistance and there’s multiple approaches to variable resistance and bands are the easiest one. And so yeah, I try and talk everybody out of lifting weights. How old are you, George?

George Bruno: 62.

Dr. John Jaquish: 62, okay. I’m 45. Most of my friends from college are a physical mess. And I’m guessing your friends from college, they’re doing worse.

George Bruno: They’re either a physical mess or they’re dead,

Dr. John Jaquish: Right? Yeah, they’ve had 20 more years of french fries and they’re hurting, and it’s like a lot of these diseases of aging. I don’t just think that this X3 product or even just the variable resistance, I don’t see this as a way of we’re going to change the fitness industry. I don’t give a shit about the fitness industry. We’re going to change the health of everybody. And what used to be the fitness industry will be gone and there will be a new industry of much better interventions, X3 being one of them. There’ll be a lot of other things that are actually in line with how human physiology works. So that’s what’s going to happen in the future, and it is going to be the kind of things that everybody does. You don’t have to convince many people they need to brush their teeth. Right? Right. That’s where exercise needs to be. It needs to be right up there with brushing your teeth. You need to brush your teeth. No, you can skip it. I mean, there’s a homeless guy that lives under a bridge in town. I don’t think he’s ever brushed his teeth. He’s still got teeth. So it is optional yet most people brush their teeth every day and people need to engage in exercise for the workout I designed is 10 minutes. So I look like an NFL player. I’m lean, I’m strong. I’m six foot 240 pounds, and people confuse me for a professional athlete every day. Yet my workout’s 10 minutes. I don’t know anybody who would go, nah, I don’t have that amount of time. Yeah, they’ll make it. Yeah.

George Bruno: I remember, gosh, some ad or a commercial that speaking of teeth, they would say, only brush the teeth that you want. Keep.

Dr. John Jaquish: Yep. Assume

George Bruno: Ad it kind of made sense. And I’m thinking only work the muscles that you want to keep. I want to remain lean, muscular, and strong until I die. I don’t want there to be that decade of decline and I’m actually ramping it up at my age. I mean, I’m not slowing down here. We have a question already from somebody that says, can resistance bands forestall arthritis?

Dr. John Jaquish: That’s a very good question. Avoidance of arthritis. First of all, rheumatoid arthritis, not really. That’s just a different set of issues altogether that has way more to do with your nutrition. You can solve rheumatoid arthritis with nutrition and really just keeping it very, very low Inflammation. There’s no such thing as an anti-inflammatory diet though. You hear that all the time. Eating food causes inflammation, also working out causes inflammation, but it’s how your body is able to manage that inflammation. The problem is chronic inflammation, so that’s rheumatoid with osteoarthritis, which is the more common type of arthritis. You can dramatically improve it with extremely heavy loading. So weights won’t do it. If you have arthritis and you lift weights, you’re just making everything worse. You’re stressing the joint. Peter Atia, who’s a famous physician, if you haven’t heard of him, he said, and famously said he didn’t like weightlifting or this was the comment. He says, I don’t really engage in much weightlifting because the problem with weightlifting is it overloads joints and under loads muscle, what’s lifting standard? So he understood where I was coming from, from a completely different perspective, and I studied biomedical engineering and I believe he’s an endocrinologist. No, I’m sorry. He’s a cardiologist. So totally different stuff. We studied yet in his free time, he made an observation that was the basis of my second invention, which was X three. And I love that people see it now. They might not be able to make the mental leap in that we’re going to leave weights behind and do something with giant heavy rubber bands. Rubber bands that’ll provide 700 pounds of force. But if we strategically apply those tremendous forces to match the body’s biomechanics, the growth is incredible. This was the year I turned 40 when I first started doing it. I first got my prototype of the bar I just showed you and the platform that you stand on. And when I got that prototype one year later, I had gained 30 pounds of muscle and lost 16 pounds of body fat after turning 40. That’s unheard of.

George Bruno: Everything’s harder after 40. Everything is

Dr. John Jaquish: Well, that’s what it comes to that stuff for

George Bruno: Me.

Dr. John Jaquish: But just keep in mind, a lot of the diseases of aging are really just diseases of deconditioning, which is not to be confused with aging deconditioning means you’re not doing shit and you need to keep those things out. Like the teeth thing. If you don’t brush teeth, they’re going to fall out. If you don’t use the muscle, it’s going to atrophy and you’re going to have joint problems and all kinds of issues.

George Bruno: What is your experience with people quitting bands? I know there’s, what do they say? January is the biggest month in a gym because everybody just eats crazy over the holidays and they join the gyms and then the gyms are packed and then the attendance just kind of goes down. After January. People get discouraged

Dr. John Jaquish: Within one month. Only one out of six people who signed up in January continue to come. One out of six people sign up because well, they want to get out of the trouble that they caused with their shitty nutrition. And then I think sometimes they expect unrealistic results. I think they work out for three months and they’ll be look like they did in high school or something like that. Yeah, I’ve come across people who were actually mad that they didn’t look younger. They put on a ton of muscle. It was kind of this guy in his fifties and he is like, but why don’t I look like I’m 40? And I’m like, I don’t know. Why don’t I look like I’m 30? What do you want? So there isn’t an element of unrealistic expectations, but for the most part, people quit because they don’t see any results. They try it for even a month. They go a couple times a week and then they look in the mirror at the end of that month and they’re like, I’ve been busting my ass. I’ve been spending less time with my friends. I’ve been ignoring family. I want to go to the gym and I want to get in better shape and I don’t see shit. And that’s the story of everyone. Everyone. Yeah. I mean with the exception of the one out of 10,000 people, and I can explain why some people have genetic mutation where they have longer tendons. So here’s my pectoral and here, which way do I need to go for this? Like I said, mirror image. So here’s my pectoral. And so the origin is on my sternum, and then it inserts under my bicep right here. I have a normal attachment point, but some people it inserts over here on the other side. Interesting means they have a longer lever, which means in everything they do, they use more muscle, which means they can gain strength faster. These are the people who, and I went to high school with a guy and usually I tell this story and they’re like, I went to high school with a guy too. And the one out of 10,000 kind of starts to shell here. There was a guy in my high school that we started working out at the same time, he might’ve been 10 pounds heavier than me. And I would say after a year he was 45 pounds heavier than me. And I mean, just looked unbelievable. And he was powerful. He was benching 4 0 5 for reps. This is a high school student, this is a 17. Wow. I mean absolutely phenomenal in his ability to gain muscle. We worked out together, we did the same exercises, we ate the same. And it was like, what happened to this guy? What does he have going on that I don’t? And that stuck in my mind. And then when I went into the bone density field and I looked at what people were capable of and the strong impact ready range of motion, I thought, huh, I’m good at this. Weightlifting has really never given me much result, which I’m like everybody else. I’m just saying, guy signed up at the gym. And I look in the mirror years later and it’s like, I am not getting anything out of this. I mean, I don’t want to quit. I got something out of it. I guess I shouldn’t say anything, but I mean, when I would take my shirt off at the swimming pool, nobody would be like, wow, where do you work out at? Nobody would’ve said that. I would’ve said anything. I look. And so going through the process with a medical device and then remembering my friend from high school, it’s like, what did that guy have genetically different? Now people automatically assume the genetic differences are hormonal because of what they see anabolic steroids doing to people. That’s actually not the big difference. There’ve only been three people kicked out of professional sports because they genetically just had an unfair advantage with high testosterone. And all three were women.

George Bruno: Wow.

Dr. John Jaquish: Yeah. Wow. I would love to get quotes from those women now that men are allowed to participate in Yeah,

George Bruno: Right.

Dr. John Jaquish: I mean I’m sure they’re furious, but yeah, so the genetic difference is not testosterone. It’s where your tendons connect the muscles to bone. If you’ve got a longer distance, if you have a longer lever, you’re going to be able to use more of that muscle and develop it faster. But for the 99.9% of us that don’t have that mutation, well, weightlifting doesn’t do much. There’s a study by patella in 19, no, sorry, 2008, which showed that 26%, it was a random sample of the population. 26% of the population cannot grow any muscle at all. None. No matter what they do with standard weights. That’s crazy. And how many people are out there just pounding their head against the concrete?

George Bruno: Yeah,

Dr. John Jaquish: Yeah. Just lifting, lifting. They’re not getting anything out of it. And course the only people you really hear about are the people that succeed. I mean, this is why kids think they can be rock stars because they’re like, they can think of 20 rock stars off the top of their head, but how many tried and didn’t make it? Yeah, there’s like a million of those and you’re not going to see any of that. And that’s sort of my general problem with the fitness industry and why I saw an opportunity for developing a really well-built super high quality, powerful variable resistance training device because I knew I could convince the high performance athletes to do it, and that’s all I needed to do. Because once you do that, then everyone’s like, oh, I want to do what they do. Also, I tried to do some videos where I’m presenting science to the general public. I’ve even tried to put some science on my TikTok account. Oh man. It’s amazing how little you can teach people in 20 seconds and the people who are looking for a 22nd education, they are as brilliant as you would assume. So I just, it’s a struggle. But I knew that it was really just about the professionals. If I got the professionals, everybody follow along.

George Bruno: I’m interested in functional fitness, functional health. I’m not going to be competing in anything. I don’t compete in sports. I’m not a bodybuilder, but I move furniture.

Dr. John Jaquish: Sure.

George Bruno: You know what I mean?

Dr. John Jaquish: Yeah. You got to clean the gutter. You got to keep from falling off the ladder. You got to break a yard.

George Bruno: Exactly. Exactly. So for me, you want to

Dr. John Jaquish: Be able to walk the dog and not be sore.

George Bruno: Exactly. I want to be able to move a dresser so I can or move the couch, that kind of thing, or not have to get a 20-year-old over to help me out. You know what I mean? That kind of thing.

Dr. John Jaquish: Hey, you’re just like everybody else. I mean, honestly, you’re just like me. I’m 45. I’m not competing in anything. In fact, I don’t even think there is anything I can compete in Now at my age, I guess I could be one of those crazy guys I used to play rugby with who are still playing rugby and they think they grew up playing it. They’ll never get hurt. And every time I see like on crutches, how many people like that? Yeah,

George Bruno: Right. Yeah, of course. Of course.

Dr. John Jaquish: So yeah, I’m not going to be one of those guys. But yeah, I mean really, what am I training for to be the toughest looking guy at the barbecue? But I mean, That’s their goal. That’s why they work out. And also, here’s an interesting thing I have figured out about health because my first invention is a $300,000 set of medical devices that goes into clinic. And as soon as I was out there with that system and speaking to physicians about it, it was interesting. I thought physicians would be a very tough sell. No, physicians are easy as long as you show ’em the evidence, if you show ’em the evidence. So I mean, I showed ’em the evidence and they’re like, this is profound. I will recommend this for my patients. And when they would say that they weren’t just being polite and telling me to get lost, they actually do it, which is why the business is just taking off and it’s growing everywhere around the world. But when I launched a fitness device, the fitness industry doesn’t have physicians, it has trainers. And some of those trainers are very well educated. Unfortunately that’s like 1%. And the other 99% their training certification, I don’t know if they paid somebody to take the test for ’em or there was no test or something along those lines. These guys don’t know anything. In fact, most of what they know is wrong. So it was a business challenge because I had to do some very unorthodox things. I had to really work on myself as an example, build a personal brand. Because ultimately people follow people more than they follow brands. Sure. I mean, they were way more interested in Steve Jobs than they were in Apple. Right. And right now, are people as excited about Tim Cook? He’s actually not that bad as a business guy. He does. He does have a personal brand, but it’s hard to compete with Steve. Jobs mean that’s almost impossible. That’s true, right? That’s true. What I’m is doing the personal brand and really showing people everything I do, everything I eat, really my lifestyle. Because I think ultimately, and this was my thesis to this question, ultimately people don’t care about their health at all. They say they do, but it’s almost like virtue signaling. They say they do because that’s what you’re supposed to say. The truth is when it comes to a lot of chronic conditions that are self-inflicted like diabetes, like osteoporosis, though, a lot of people don’t know how they’re self-inflicting osteoporosis. So that’s not really all that fair. But people engage in stuff for one reason only to look better. It’s vanity. That’s it. Yeah. And so I package health with vanity. I think that’s really a huge key to the success of X3. And we have hundreds of thousands of users out there now, and it’s definitely the fastest growing brand in fitness. And I only know that because everyone else who works in fitness tells me that their company is shrinking and they’re letting people go left and and I’m hiring, so I know I’m the only one growing and I’m growing pretty quick. So it is all working out and out. The better science is prevailing, or I should say the science, because what we’ve been doing with weightlifting is borderline. There’s a lot of science on weightlifting, but that doesn’t mean that weightlifting was part of the right answer to begin with. So I should phrase it like that. I don’t want any kinesiology professor to hear this and be like, well, what the hell you mean my whole field is stupid? No, it’s the failure to take yet another step back and say like, what are we even doing here?

George Bruno: Yeah. Alright. So before we went live, we were talking about, I made the comment how when you go to a physical therapist for an injury, you always leave with a band. And they’ve been doing that. And someone said that to me today and I said, duh. I’m like, how timely is this comment? You always leave with bands. Why bands in physical therapy and rehabilitation? Why don’t you leave with dumbbells?

Dr. John Jaquish: I love that question. I’ve never thought to say it, but yeah, I know that. And physical therapists love X3 for that reason. One of ’em is that variable resistance is so easy on joints. So here’s something that’s shocking When you align a joint in its linear configuration. So my elbow here,

George Bruno: This is linear.

Dr. John Jaquish: Yeah, this is the line.

George Bruno: Yes, yes.

Dr. John Jaquish: So when you line up the radius, the ulna and the humerus together in that and compress that joint, that is what stimulates the fibrocartilage uptake in the tendons and ligaments that surround that build a joint capsule. So conversely, when you have your elbow bent, when you’re doing a bench press, this is where the joint gets damaged when there’s heavy loading. So when you use variable resistance, you are building your joints as well as your musculature. When you’re doing weightlifting, you are to some degree chronically destroying your joints. And so physical therapists have known that and they use bands exclusively. The problem is when you try and get strong, really strong with bands, you’re using heavier banding. You start twisting your wrist, and they know the limitations to that. So that’s what required me to invent something to solve that problem. But the logic been there in physical therapy forever.

George Bruno: I noticed that, for instance, if I’m doing tricep extensions or kickbacks, honest to God, it sounds like somebody’s snapping their fingers. I mean, literally my elbow pops, but when I do the same exercise with bands, there’s no popping. There’s not that. It’s like click, click, click, and that just gets, it can’t be good for you.

Dr. John Jaquish: No, no. It’s chronic damage. Yeah, your observation is very accurate and it is indicative of chronic damage.

George Bruno: But when I do it with bands, the same exact exercise with bands, there’s no, no clicking, no popping. And that’s why I’m just drawn to this whole band thing here. We have a question. I can see bands could be good for the upper body, but how do you use the bands to build the legs? One watcher is asking,

Dr. John Jaquish: Well, if you go to my Instagram account, there’s many pictures of me training lower body. You get the bar up on your shoulders. By the way, do front squats, we do everything in the sagittal plane, meaning we move forward the idea that, oh, I have a heavy weight to hold. Let me stack it on the top of my neck behind me.

George Bruno: Yes.

Dr. John Jaquish: If you were to carry a piano, would you be like, oh, set it on the back of my neck? You would just carry it with your arms?

George Bruno: Right.

Dr. John Jaquish: So front squat is the only kind of squat, and so we do either two leg or even preferably, you kind of graduate to this. This requires some balance. But one leg squats, you still use your back leg for balance behind you. And you can see in my Instagram account, I have a lot of content when it comes to leg training. So you can use the same device to build very powerful legs.

George Bruno: I noticed that even just with your generic bands, just like your average bands, the first set that I got, you get the bands that are like this, but they have a range. The smallest ones says like 25 to 65. Does that mean at if I’m doing an exercise, it’s going from 25 pounds of resistance to 65 at fully extended? Is that what that means?

Dr. John Jaquish: Depends how they define fully extended. So there is a band company out there, and I mean, this is just straight up fraud. They test their bands to 15 feet of stretch and they get their loading numbers based on that 15 foot stretch. Well, unless you’ve doubled up the band and you’re seven and a half feet tall for a deadlift, because you typically double the band over underneath the platform, that’s how you do a deadlift with X3, you’re not going to get to that higher rated number because you’re not stretching at 15 feet. So we don’t print the resistance right on the band for that reason, because it’s sort of silly. And also what I’ve done, and you can see this on my Instagram account, you can see where I’ve got a bar that’s hooked up to a load cell, which is reading the force coming off the bar, and there’s a digital readout. So you can see when I’m pushing in a chest press, it says 550 pounds. When I’m at the top, it’s 300 pounds. When I’m in the middle, it’s a hundred pounds when I’m at the bottom. And that digital readout really shows people, oh, that’s a lot more weight than I thought he was lifting, because people look at a band being stretch and they don’t know how much that is. So yeah, I wouldn’t get too wrapped up in the number and putting the number on the band was stupid for two reasons. One is it’s usually kind of fraudulent. The other one is that women are totally up for band training because they can tell just by looking at it, there’s a smaller likelihood of injury. But if you tell ’em they’re lifting 160 pounds when they’re not, or even when they are, immediately they’re done. They’re like, oh, that’s too heavy. I don’t want to do this. Forget that someone, yeah, you scare women away. They think, oh, the next thing that’s happening is an injury. Oh, I had no idea how much that weight was. So don’t get too wrapped up in the weight. Can you use the band or not? Is it the right, if you get more than 40 repetitions, okay, go to the next heavier band, 40

George Bruno: 40. You said you

Dr. John Jaquish: Want to go higher reps with bands because you’re holding more weight, and if you can do 40 repetition, it’s okay. It’s time to get to a lower repetition scheme, but with an appropriate force.

George Bruno: Yeah,

Dr. John Jaquish: You got to always, force has got to be just appropriate for the muscle in question.

George Bruno: Let me ask you this about bands, do they loosen up over time like a band? Great question. Does their elasticity get weaker after a year of use or I don’t know. What are your thoughts? Yeah,

Dr. John Jaquish: Most bands out there do, especially the ones you find on Amazon or Walmart, they’re made out of patrol and petroleum polymers, deform now. I mean, why do they reinforce rubber tires? Why do they put steel mesh inside of them? Well, to counter such a problem, especially in dealing with temperatures. If you’re in a cold area and you have a certain pressure in your tire and you move to a hot area, well now your tires are red, it just explode because they have a much different pressure based on the temperature of the

George Bruno: Rubber.

Dr. John Jaquish: So standard bands do tend to stretch out, and so people think they’re getting stronger, but really their bands just getting longer and longer.

George Bruno: Right,

Dr. John Jaquish: Right. Yeah. So standard petroleum bands are garbage. Unfortunately, they’re the cheapest. So people start out with that and then they’re like, oh, I should get something that actually was not $5 and maybe actually invest in my health. Then what you want is latex. So tree rubber, that does not stretch out.

George Bruno: Okay. Alright. So we mentioned women. We mentioned older guys over 60 that just want to move the furniture and split a cord of wood without and still be able to walk.

Dr. John Jaquish: They take your shirt off and have their wife look at ’em and go like, whoa, that’s mine. That’s what

George Bruno: They want. What guy doesn’t want that? Your

Dr. John Jaquish: Kids look at you and they think, is grandpa a superhero? Why does he look like that? That’s cool. I get messages from guys all over the world that have things like that where it’s, my grandkids think I’m a superhero. They’re like, how come you’re bigger and stronger than dad? Of course the husband’s a little embarrassed and he’s like, wait, wait, what’s that thing you work out with? I need one of those, obviously.

George Bruno: Yeah, right.

Dr. John Jaquish: My word of mouth advertising is great because of this. Like

George Bruno: I said, your product, I mean, for instance, when I travel and I’m speaking at conferences and such, I could put something on your product in my suitcase easily.

Dr. John Jaquish: I go all over the world. You can see in my Instagram account, I can see Parthenon in the background in Greece in one picture, and you can see Abu Dhabi and another, I probably took some pictures in Hong Kong, mainly in China. I go everywhere and I always bring my X3 with them,

George Bruno: Because a lot of guys, the first thing they do is they want to find out where’s the gym? In the hotel? And it usually looks like a museum anyways. Yeah, yeah, exactly. Yeah. Well,

Dr. John Jaquish: Unfortunately with a lot of hotel gyms, because they don’t want the liability of weights, they just have cardio, which is, yeah, that’s a whole nother hour conversation about how people shouldn’t do cardio, not for the reasons they think.

George Bruno: What about personal trainers? There’s a million of them out there. Are there personal trainers that are just band people? Because every, yeah, it’s

Dr. John Jaquish: Huge for personal trainers, in fact. Well, I mean, when you say just band, the problem with just bands is of all you have is bands by themselves. You will not succeed because it’s going to twist your wrist, it’s going to screw up your ankles. And of course, the trainer really doesn’t want to do that to their client. That means that client’s never call ’em again. So there are hundreds of trainers that use X3, and so it’s the bands and it’s the latex quality bands that come with a product. And so it’s a complete system, and it’s also the system that they can reference that the NFL is using guys in the NBA entire teams, the Miami Heat, their entire strength training program is based on X3. So that’s what they want and that’s what they’re using with their clients. And there’s a guy in Vegas, Daniel Maar, and his Instagram handle is DM trainer. This guy is probably one of the top trainers in the world for aspiring bodybuilders and even just regular people. He has soccer moms, he has people who are obviously going to be pro athletes, and he does it all through video calls like this. People set up the camera and they work out and he tells ’em what they’re doing improve on. Yeah,

George Bruno: Interesting. Very interesting.

Dr. John Jaquish: Yeah, he’s so successful. It’s amazing.

George Bruno: Yeah. What about for elderly? Elderly? I mean, I’m officially a senior citizen, but I don’t consider myself to be elderly when I think elderly, I think 75, 80 and older right now. What about for people that age?

Dr. John Jaquish: Yeah, they can do it and they can gain muscle. So the idea now, I mean, your metabolism does slow down, so are you going to be as good at building muscle in your sixties as you were in your twenties? No, but it’s not that much diminished. It’s still there. You can still do it. So I put on 30 pounds of muscle in my first year after I turned 40. So would that have been more weight if I had done it when I was 20 instead of 40? Yeah, probably if I did it when I was 60, would’ve been 30 pounds. It might’ve been 10. It might’ve been 20, but it wouldn’t be 30, so Sure.

George Bruno: What about for weight loss? Tell me the role of your product and or bands with the weight loss industry, which is a subset of the fitness industry, of course.

Dr. John Jaquish: Sure, sure. Body composition is really the most failed human endeavor. It goes right along with the gym industry, just absolute utter failure. We’ve been telling people to restrict calories for the last 75 years, and people are fatter and sicker than ever. So obviously just eating a little bit less is not useful advice. So people should stop giving it. Food choices have a lot to do with hormones that upregulate your hunger or downregulate. And the medical community has completely ignored all of that. And half of my book, half of this is on nutrition and just getting people optimized for the proper levels of hormones in their body. They don’t have that eating a standard American diet. They have something that is far arranged and men have something like half the testosterone they did. That was the average in the beginning of World War ii, and it’s sucking up all kinds of stuff that is estrogen promoting and testosterone suppressing. I don’t think there’s any big conspiracy there. It’s just soy is cheap, and a lot of food manufacturers love cheap products like wheat grain is literally cheaper than topsoil. Cheaper than dirt, right? Cheaper

George Bruno: Than dirt. Wow.

Dr. John Jaquish: Yeah. So you can work a lot on your flavor to try and make your food addictive when the base of your product is cheaper than dirt. I read in some, this was a business analysis, it wasn’t clinical publication, but there’s a 600% margin in a triscuit or a box of trikes, whereas there’s a 12% margin in a stake that’s divided up amongst the meat packers, the people that handle the shipping in the grocery store. Why is it that we see so many positive research studies that are positive on carbohydrates? Because the carbohydrate industry is having a gold mine or having an oil well, you have a highly addictive food that costs next to nothing to manufacture, and all you really have to do is worry about your marketing spend. That’s a good business to be in, if you don’t mind giving people what’s going to ultimately kill them,

George Bruno: Right?

Dr. John Jaquish: Yeah. I mean, you’re contributing to a shorter life if you’re selling carb wide rate products more and more. And I don’t like getting pigeonholed as just like an anti carb guy Because people do that in order to be dismissive. And there’s a much bigger story there. It’s a very detailed story where you have to understand some biochemistry if you really want to get into it. But basically, my nutrition is mostly animal protein. There is a supplement I take, which I would recommend for vegans, which is essential amino acids. It’s called tigen. It’s made out of fermentation. So it’s like humans used to eat rotting stuff, rotting meat, basically. And we don’t do that for sanitation reasons, obviously. Now we have refrigeration and we have salt packing, and we have ways around rotting foods, but we’re actually supposed to eat. So that’s the only supplement I take. And the only supplement I recommend is that.

George Bruno: What about guys that are into any kind of combat sports? Tell me about band resistance training, X3 training, if that’s the proper terminology for guys like jujitsu guys, MMA guys.

Dr. John Jaquish: Did you see who wrote the forward of my book?

George Bruno: No,

Dr. John Jaquish: No. Forrest Griffin wrote it’s former light heavyweight champion is one of the best fighters ever, and he’s now one of the guys running the UFC Performance Institute. So he meets with all the new signed fighters to make sure that what they’re doing is not damaging or they’re preparing for combat, not beating up their body in training kind of thing. The challenge with resistance exercise is that it grows muscle fast, and that’s not what a fighter wants. They got to stay in their weight class, so when they’re not preparing for a fight, they’ll use X3. And there’s a number of fighters that do this just to sort of let the joints heal and strengthen, and then they got to worry about cutting weight again. But it’s okay. They come into the fights leaner and stronger, which is good. But it’s a challenge because a fighter doesn’t want to put on 20 pounds of muscle.

George Bruno: So for instance, well, here we have a guy that just asked how many sets reps per body part do you recommend for muscle growth? And I know you had said like 40, 40 repetitions. Well,

Dr. John Jaquish: That’s the max. You don’t want to go like 15 to 40 repetitions. But think about it this way, when it comes to how many sets you need, the reason we do multiple sets in the gym with weights is because weight training sucks. It’s a lousy stimulus. It hardly does anything. And so you got to do multiple sets. And think about it this way, how many sets do you need to do in the sunlight to get a suntan? One? How many sets do you need to do in the garden, dig in a trench or something like that to build a callous on your hand one? And if you do two, you don’t have a callous, you have a blister. So stimulus and response, and I mean that’s very, very good parallel to building muscle. A lot of people just damage the muscle and oh, here’s another, I’ll ruin somebody’s day with this comment. No such thing as damaging the muscle and then growing it back stronger. That’s a complete misunderstanding of hemo physiology. What happens is if you damage the muscle while you’re training, the damage must be repaired and you’ll not grow any muscle. Muscle damage is inversely related to growth, and most people don’t understand that. So it’s when you stop damaging the muscle and you just stimulate no damage. And variable resistance is obviously optimal for that because where does the damage happen when the muscle’s in its stretch position and you’re putting the greatest amount of force through the tendons, it’s self solving. You don’t even have to try.

George Bruno: Right, right. Yeah. The damage is done not at the top of the bench press at the bottom. It’s done here.

Dr. John Jaquish: The squat, think of how your knees feel at the bottom of the squat. Horrible.

George Bruno: Oh, yeah, yeah.

Dr. John Jaquish: But they feel fine at the top.

George Bruno: True, same thing. That is true. Yeah. What about for law enforcement? Band training from law enforcement? They all have kind of like a half used weight room in the basement of the police department.

Dr. John Jaquish: I did some things with a couple of SWAT teams in California, and now they purchased a whole bunch of X3s, and so they’re using it. I know a lot of police officers that have them at home, but no big departments yet. But it’s just a matter of time. It’s just a superior approach, so they’ll do it.

George Bruno: Yeah. Who needs resistance band training and a product like yours? Who needs that? Who is the top market

Dr. John Jaquish: For the need? So top market right now for me is busy professionals, is people who just don’t have a lot of time, but they’re definitely willing to learn a little bit and put the work in 10 minutes a day. It, it’s hard exercise, but it’s 10 minutes a day. So that’s actually a pretty big market. I was surprised at first. I tried to aim it at just a standard fitness crowd. And the problem is with the standard fitness crowd, you’re kind of getting the lowest common denominator. There’s a lot of people in fitness. Fitness is not like scuba diving. There’s no barriers to entry. You don’t need to spend $10,000 on equipment before you get started. Golf’s another great example where you’ll actually meet intelligent people, whereas fitness is no, you’re dealing with the people who couldn’t get into the military because they weren’t intelligent enough. So it’s unfortunate, but a market where the standard gym is $9 a month, that’s the price of entry. You’re going to get some people who not only can’t read research, which is why I have to very much water down the research that I post, they can’t even read. So the two top places for fitness information on the internet are Instagram and YouTube pictures and videos, why the fans are illiterate. It’s a huge problem. And once I figured it out and realized I shouldn’t target these people, you go and target people who are in certain industries and you target attorneys, for example, anybody who’s following a law association, what’s amazing how they actually like to read and ask good questions and then buy the product and succeed with it because they followed the instructions. So lawyers are awesome. I’m one of the few people that says that. And then physicians, obviously, it’s painfully obvious to them, like, oh my God, I should have thought this is perfect. And the physical therapist, they understand variable resistance. Other industries, like any engineer who looks at it, it’s just obvious that this is a superior approach. And then professional athletes, and unfortunately I have 40 professional athletes on the website that gave me their free endorsement. Nice. There’s another 40 that wouldn’t give me their free endorsement and wanted me to pay for it. And I’m like, look, if I pay for an endorsement, it’s kind of like, it doesn’t mean anything. What happened to Under Armour when they signed Dwayne Johnson? Well, they went bankrupt. That’s what happened. They paid Dwayne Johnson of money, and I don’t think anybody wanted that brand anymore just because Dwayne Johnson was all of a sudden wearing it. So yeah, I don’t really believe in the paid endorsement, but the 20 pro athletes that I know of that I can’t use their name, they’re like top of their sport, all of them. In fact, one of ’em even uses my product and his ads for his product, which I thought was really funny.

George Bruno: Interesting.

Dr. John Jaquish: Yeah, I mean, I don’t know why he did that. He probably thought I’d complain, but I was like, no, people can very quickly figure out that that’s not your product.

George Bruno: We’re

Dr. John Jaquish: Going to go find out what it is. It’s what you use. And yeah, that guy may be one of the best quarterbacks of all time, but interesting. Yeah.

George Bruno: Okay.

Dr. John Jaquish: Yeah,

George Bruno: I have a friend of mine is one of the most popular NFL coaches of all time, Kansas City Chiefs, Philadelphia Eagles, Dick Vermeil, and just a great guy. I got to have Dick on here and I got to talk about, because he’s in shape. Dick’s 85 years old, is he? He’s 85 and he is in great shape. The guy walks with a hustle. I mean, there is no nothing slowing that guy down except the truck. That is it. I mean, he’s going to live forever.

Dr. John Jaquish: That’s the way to be until you don’t,

George Bruno: Yeah, exactly. Exactly. Has your product been in any movies yet? Any product placement? Is there someone in the background somewhere with the X3 bar or?

Dr. John Jaquish: It’s a great question. There’s some pictures from, I want to say the show was just called 9 1 1. It was an action of first responder show, and it was about police and firefighters, or maybe it was called 9 1 1 New York. All the photographs they took backstage, the X-rays in all of ’em. It’s like they tried to get the X-ray in the background, and I think it was just a couple guys on that show used it, and so they just left it out and it sits in an open space so you could see it. But no, I haven’t put it in any movies yet, but it’s been brought up definitely.

George Bruno: What if you got into the hands of Sly? Do you know if he’s ever tried it?

Dr. John Jaquish: I know he does band training, and I know his problem with bands is he hurts his wrists and his ankles sent him a couple messages. But I mean, Instagram, he probably doesn’t even see ’em. Most people send me messages. I don’t see, I have a million followers. He has, I don’t know, 10 million. So I don’t know. I don’t know anyone who knows him. Actually, that’s not true. I do know some people that know him, but I don’t want to go through channels. I’d rather it happen organically. Yeah. Who else? I’ve done some workouts with Patrick Schwarzenegger, and I didn’t ask him to work out with his dad with it, and I don’t know if he did or not but I know that it was on top of his mind for a bit, and I know he’s still using it, so yeah, we’ll see. A lot of guys that are known in fitness, they have to come to the conclusion themselves, so I’m not going to be there and try to hustle on something. It’s just like, I’m here. Do you want me to answer questions? Dan Crenshaw is a regular daily user of X3 and promotes it, and I would actually work with that guy. I would pay him to come out first time, do a, But I can’t get ahold of him.

George Bruno: Interesting. Right, right. Yeah.

Dr. John Jaquish: These guys, American Hero, Navy Seal,

George Bruno: One of the

Dr. John Jaquish: Only honest politicians I think we have.

George Bruno: What about Jocko? Could you get Jocko or Rogan or any of these podcaster guys?

Dr. John Jaquish: Jocko’s got his own thing. It’s really like, does he? Well, no, not his own workout thing. He is very much about his mindset, sort of discipline, and I would be afraid he might look at this as like a shortcut because Navy Seals don’t take shortcuts. He’s very clear about that, and so he

George Bruno: Is.

Dr. John Jaquish: It’s the hardest workout you’ve ever had. It’s actually, it enables you to work out with more weight, so it’s harder, but that doesn’t mean that’s the way he’ll see it. So I haven been Bob. That’s another thing. We have a lot of mutual friends, and so I’ve been on 300 podcasts. He’s probably been on 500, but a hundred of ’em have been in common, so I know a lot of people that can introduce me to the guy and I’m not going to push it. Now. Joe Rogan, a lot of people have emailed Joe Rogan and asked him to have me on the show, but these people are not just fans. One of ’em was, I probably shouldn’t mention the name, but basically his boss at the UFC, I mean, he’s his own boss at his podcast, but he works with UFC.

George Bruno: Yep. Say no more.

Dr. John Jaquish: I’m not talking about Dana White. I’m talking about the owners of the company. In fact, the owners of the UFC right now, they probably gift 50 X3s a year. They’ve only been in business three years. Yeah, they’re huge fans. They’ve made sure that X3s ended up in the hands of Dwayne Johnson and Mark Wahlberg and a whole bunch of other celebrities. I’m not really interested in celebrities though, because performance athletes, they perform, they’re functional. If you help Dwayne Johnson out, it’s like, okay, I guess you helped him be in better shape, but does that mean he’s faster? Does that mean stronger? Does that mean he performance better? No, but I can point at all the NFL guys now. I know the Miami Heat is one of the least injured teams in the league, and if they’re avoiding injuries more so than anyone else. Well, there you go. And they’re also winning. They started using it really early on. They’re on their second year now, and they had a very young team that’s injury free, and of course, young guys actually get more injuries because they’re arrogant. They don’t know that pushing their limits will actually mean that they’ve hit a limit and they might snap something.

George Bruno: Yeah,

Dr. John Jaquish: Yeah.

George Bruno: Here’s a question for you. It says, what’s the difference between your system and tubular bands with handles?

Dr. John Jaquish: Oh, for every different exercise, the difference is hundreds and hundreds of pounds. The tubular, there’s actually surgical tubes, tubes that liquid run through in certain, they have better surgical tubing now, but that’s the old way. The latex tubes and those may be like five pounds. I know they look cool online. That’s part of the problem with band training is it all looks the same. If somebody’s doing an overhead press with a five pound band or 200 pound band, it kind of looks similar, but yeah, with X3 you’re, you’re exercising with sometimes six or 700 pounds, and shockingly enough, you actually need that force because you’re much stronger than that. And so those five pound things, they wouldn’t even be good for an older person. They would be good for maybe a corrected person, a person who can’t get up, and it’s just going to do some arm exercises while they’re sitting down. But I mean, we’re talking hospice in 18 months kind of person.

George Bruno: Yeah. Right.

Dr. John Jaquish: Yeah. Those things, they’re not of any relevant force.

George Bruno: What would you recommend for a dude that’s skinny fat?

Dr. John Jaquish: Oh, you mean almost everyone? Yeah, like everybody. Yeah. Everything we’ve talking about. Yeah. I mean skinny fat. For the listeners that don’t know what that is, that’s when you have a significant amount of body fat, but a very diminished amount of potential muscle. So you’re weak, but you’re carrying around a lot of body weight. That’s almost everybody, And humans are so spectacularly weak compared to what we could be. But my entire line of sight on this is that we’ve been exercising basically incorrectly for 99.9% of the people. Now, the genetic outliers use weights and they can grow because they’re genetic outliers, and by the way, they’re the ones that developed the bench press and the squad. It’s the people who responded. They’re the ones who were excited about it. They’re the ones who promoted it, but we don’t have the advantages they do with leverage within the body. So all variable is leverage outside of the body. You’re just changing where the leverage is coming from, but the same effect all of a sudden, you can use your entire muscle. You exhaust your entire muscle. You can’t do that with weight unless you’re like Ter Owens, who coincidentally is a huge user of the product, even though he is one of those guys who has the genetic advantages is like, yeah, the variable resistance is the only way I want to train because it’s safer.

George Bruno: A lot of people think variable resistance is taking the pin out of a stack and putting it on the next explain variable resistance.

Dr. John Jaquish: So it’s when the resistance changes through a movement to be different and advantageous to you. Some, we call it accommodating resistance, meaning it’s more accommodating to your biomechanics than a weight is, which is completely not accommodating.

George Bruno: One of the things I noticed when doing band training versus let’s say dumbbells or easy curl bar or something like that, it’s like, rest, rest, rest.

Dr. John Jaquish: Yeah, we’ll rest at the bottom of every rep and the top of every rep.

George Bruno: But with the bands, it’s just continuous tension, just continuous. Actually more at the top. Way

Dr. John Jaquish: More. Yeah. Yeah. Yeah. The kind of new strap line of the product, it used to be triple the gains, which I can prove mathematically, but considering I told you most fitness fans can’t read, doing a lot of math based off a study was like I was losing everybody, so I changed it to greater force, greater gains, and everyone was like, well, that’s just a universal truth. If you train heavier, you will grow faster. The challenge, of course, with most people is, how do I train heavy without injuring myself? So it’s a strategy to get the highest loads through the muscle without injury. That’s the whole purpose of variable resistance exercise.

George Bruno: I got a million things going through my head. You know how when a guy is on a bench and he’s maybe trying to one of his personal records and he arches his back just to get it off his chest, you know how you see guys do that? They just arch right up just to get that first three to five inches.

Dr. John Jaquish: It changes the exercise from a flat bench to a decline bench, which is actually much better on the shoulder. Now, if they were smart, they would just get on a decline bench or do dips and lean their body so that their whole body is going into it. Again, it’s standard resistance, so it’ll have the same limitations that every other exercise does. But yeah, when guys do a high arch, they’re just making it into a decline press.

George Bruno: What if with the X3, what if you’re laying down, well, first of all, do you lay down on a bench? You don’t. Okay, so not, I was wondering because would your body naturally arch with the X3 or no, but you’re doing it standing up

Dr. John Jaquish: From the standing position. Yeah. Your PEC still work on you standing. Ask anybody in the NFL, they still

George Bruno: Work. Okay, okay.

Dr. John Jaquish: Yeah. All

George Bruno: That’s interesting because everybody equates peck work with being horizontal.

Dr. John Jaquish: Yeah. Yet everything we do with our pectorals is while we’re standing, I mean, the guys in the NFL, when they’re pushing somebody, they don’t say, oh, let me lay down on the ground first and then I can block.

George Bruno: Right, right.

Dr. John Jaquish: Yeah. That’s just another one of those dumb things that’s gone along with the fitness industry and Yeah. Yeah. That’s going to go down with the ship.

George Bruno: Yeah. Tell the audience about, you have a couple things. You have a book that you put out and then tell us about your product.

Dr. John Jaquish: Yeah, so the X3, it’s variable resistance training to the highest degree, and it’s calculated so that you’re really getting the proper ratio from strong to weak range, and it’s really simple. It takes a few seconds to set it up for every exercise you need to catch your breath between exercises, so you got plenty of time. Whole workout takes 10 minutes, the entire system folds up in a backpack and you can kick it under your bed or put it in a drawer so you don’t have to lose a room of your house for your home gym. And this will also take you, if you are so inclined and you eat the proper nutrition that’s associated, you can take a normal guy and turn him into somebody who looks like he’s an NFL player, absolutely muscular, lean, incredible condition. There’s no other home device that’ll take you that far. You can take an overweight beginner and turn ’em into a slightly less overweight novice, a little less than the beginner, but then at some point it’s like, this is easy. I got to get a real piece of equipment, so this thing will take somebody all the way. And that’s one thing that I made sure of because I wanted people to take it seriously. A lot of home fitness products or what I call fake fitness, it looks like you’re doing exercise, but really you’re just jumping around and not doing anything. A lot of ab wheels, all those products were designed to fit in a small box and be easy to

George Bruno: Ship to you. Tony Little.

Dr. John Jaquish: Yeah. Yeah.

George Bruno: Remember Tony the Gazelle, remember that it was, I’d live just outside of Philadelphia and I’m in QVC country around here, so I know a lot of the hosts and the guests and whatever, and I’ve just, for years now, years, decades now have just do everybody that was on the air there, and that was kind of like the fitness product capital of television, QVC and home shopping network, and it was just kind of funny. Everything from Suzanne Summers doing her, whatever that thing she used to do with her legs and every weird fitness and every weird fitness device known to man.

Dr. John Jaquish: Yeah. I mean, people buy these things so they can fool themselves into thinking that they work out at home. The market for those things is not people who are interested in fitness or getting in shape at all. It’s for people who want to pretend they work out at home. That’s a market like, Hey, we live in an age where, look at politics. People lie to themselves. The political outlook that I came up with this term achieved ignorance. It’s like, you worked hard to be this. You

George Bruno: Worked hard at being ignorant.

Dr. John Jaquish: Yeah. That’s what we’re seeing today. If you want to believe that windmills and solar panels are going to deliver the energy of the future, you worked hard to avoid actual scientific data.

George Bruno: Electric cars.

Dr. John Jaquish: Let’s not work what oil can do versus what other solutions can do. The other solutions would have us back in Mud Huts because it’s just like power would just be too expensive for anyone, and there would be no reason for transportation. Nobody can buy anything anymore. You don’t need to worry about your T-shirt being shipped from China because there’s no T-shirt and there’s no ship anymore.

George Bruno: Right.

Dr. John Jaquish: Yeah. Just you and a mud hut that’ll happen. We really try and go down this windmill

George Bruno: Path. Right.

Dr. John Jaquish: Nothing against windmills,

George Bruno: The green energy thing. Yeah. We

Dr. John Jaquish: Do have real green energy. It’s called nuclear works really well.

George Bruno: It’s beautiful.

Dr. John Jaquish: Yeah,

George Bruno: It’s beautiful.

Dr. John Jaquish: All countries have figured that out.

George Bruno: I know it.

Dr. John Jaquish: Yeah. We just need to,

George Bruno: Alright, so here’s a couple things. This just went through my head again. I do have some disabled people that are followers. Tell me about X three, the whole system and someone who’s disabled, someone who doesn’t have use of their legs, maybe someone who doesn’t have just various disabilities.

Dr. John Jaquish: Sure. The platform is created so that there’s three sections of metal, and the bottom section has a slight sag in it, so you can roll a wheelchair on top of it, and you can do overhead presses, bicep curls, maybe with the chest press instead of wrapping it around yourself, you can wrap it around. If you have a quickie, you can, that’s a type of wheelchair. You can wrap it around and it has sort of a ridge on the back of it. So for people to push, you just put the band over the ridge and they can do chest press and tricep exercises. You’d have to modify everything, and it’d be good to work with a trainer who works with disabled people because you don’t want to go half-assed into that. You want to do it right.

George Bruno: Yeah. And then how about, what about for the guy that’s just hell bent on sticking a syringe in his ass? You know what I mean? And just pumping himself up. Can he still? Yeah. Can he still, I mean, is he going to build?

Dr. John Jaquish: Oh, he’ll build a lot faster than with weights. Yeah. Yeah. There’s certain sports that drugs are just a part of, and I think the prevalence of hormone replacement therapy has taken performance enhancing drugs out of the villain category for some, I mean, the shitty thing is you really have to be careful. I have young guys coming up to me and they’re like, how do I get a prescription for testosterone replacement therapy? And I’m like, you don’t want a prescription for testosterone replacement therapy. Number one, it’s going to give you the same testosterone you’re supposed to have naturally, and I’m guessing you have that right now, so you’ll end up with exactly what you have right now, except now you’re dependent on a medication to get it. Why would you do that? An injectable medication. So why now if you’re deficient? As a lot of guys, the older we get, the more opportunity we have to chronically poison ourselves with the standard American diet. I’m super strict and super disciplined, and I know when I eat at a restaurant, did they cook the steak and butter or was it vegetable oil? Probably vegetable oil, And I’m on the road all the time. I can’t do anything about it. We have to do something to counter what our environment is trying to do to us, which is lower our testosterone increase, our estrogen, make us weaker, fatter. So for guys who are maybe in the thirties or in the forties, you can look into what your hormone levels are and if you’re deficient, then you need a prescription for that. So that’s one side of that. And the other side is people who are abusing performance enhancing drugs, and nothing I’m going to say is going to stop those guys. They made that decision probably long before they ever heard this podcast. I would encourage ’em not to do it. They don’t need it. I am in better shape than look at it this way. 6.6% of males in the United States over the age of 18 are currently using or have used anabolic steroids, 6.6%. That’s a lot of people. Now, we’ve got 6.6% of people that are using steroids or have used them yet. Maybe one in 10,000 actually looks fit. So most people that take steroids, they don’t get anything out of it. Now, for some of the same reasons I mentioned to you, their workout is inefficient. They’re using regular weights. They can’t stop eating Twinkies and pizza. Those foods shouldn’t even exist. Just complete. People want to make my pizza like, shut the fuck up. It’s your problem. How good is it? Is it good enough? You enjoy that pizza enough so you can be sad about how you look all day every day. I don’t think that’s a very good trade off. Fuck pizza. You don’t eat pizza. I tell people that every day. Some people I get through to, but I’m kind of hard on it. It’s not like, well, maybe here and there. No, it’s don’t reinforce the addiction. Dehydrates are an absolute addiction in research. It has been. Carbohydrates have been compared to cocaine as far as how hard it is to stop. You won’t get the same addiction urge like, oh God, I don’t have this. In the next 15 minutes I’m going to kill somebody. But carbohydrates, ultimately, when somebody sits down for a meal, what do they want? They want garbage because that’s what they’re addicted to. So you got to break that addiction.

George Bruno: Yeah. Yeah. My endocrinologist, I remember asking him about TRT because there, there’s a whole trend about with TRT right now, everyone is offering it. I’m even getting texts from some company that got my phone number saying, only a hundred dollars a month we’ll send you this kit where you just inject yourself and whatever.

Dr. John Jaquish: Sounds like good medical. Wow.

George Bruno: Yeah, exactly. And I talked to my endocrinologist.

Dr. John Jaquish: It’s like, you’re violating all kinds of laws by sending this. Really? Is this your marketing?

George Bruno: Yeah, exactly. It’s so funny. I would say,

Dr. John Jaquish: Go to a real endocrinologist.

George Bruno: Well, my endo said to me, he says, are you depressed? I’m like, no. He says, do you have energy? I said, yes. He says, can you lift furniture? I’m like, yeah. He says, can you get it up? I said, yeah. He says, can you still have sex? Yeah, whatever. And he says, you don’t need it. He goes, I treat symptoms, not numbers. And he goes, your numbers look really good. And I’m like, okay. For a while there, everyone was saying to me, you should get on TRT. You should get on TRT. And then I actually asked him that. A deficiency. Correct.

Dr. John Jaquish: Yeah. Yeah. If you don’t have a deficiency, then you don’t want, it makes you dependent because your natural production shuts down when you get on replacement therapy.

George Bruno: Yeah.

Dr. John Jaquish: So that means you’re dependent on that medication basically forever,

George Bruno: Right?

Dr. John Jaquish: Yeah.

George Bruno: Right. Wow. Where can people find you, Dr. J?

Dr. John Jaquish: Well, my last name is tough to spell. So my website is dr j.com, D-O-C-T-O-R, the letter j.com, and links to all my social I do the most on Instagram. I just like the platform. But yeah, if you want to follow me there, and dr j.com is a lot easier than Jake Wish, and Julius Irving wasn’t using it. He’s fishing.

George Bruno: So

Dr. John Jaquish: Yeah, it worked out for me.

George Bruno: Oh, that’s great. That’s great. Well, thank you for joining us and

Dr. John Jaquish: Really, this is fun.

George Bruno: You are

Dr. John Jaquish: To come in later. We can do this again, and I can answer everything.

George Bruno: I would love that. I would love that. I definitely would. I know people have said to me in the past, a pretty much an animal protein guy, people have said to me, are you on TRT? I’m like, no, I’m on eye. And my world turned around with what I call mostly meat, or not hardcore carnivore, but I would say mostly meat, mostly animal products. And my world changed. Changed completely.

Dr. John Jaquish: Yeah, mine too. Yeah. And I’ve been doing carnivore some variation of for 10 years. Wow. Yeah, I feel fantastic. Yeah. It is funny. My fiance 24 years younger than me, and she has trouble keeping up with me.

George Bruno: That’s not a bad problem to have.

Dr. John Jaquish: No, no. It’s like we’re always doing something and sometimes she’s like, can we just sleep for a weekend? I’m always on the go. I’m like, I have the energy for it, so I do it.

George Bruno: Yeah. Oh, that’s great. That’s great. Well, yeah, let’s do this again. And I know that this is going to generate a lot of questions amongst the audience, and people are probably going to reach out to you on your different platforms and such. And I just want to say thank you for your time. I know we went all over the place. I had a million questions, but I didn’t want to make this seem like an interrogation or an interview kind of thing. I just wanted

Dr. John Jaquish: Get interrogated in a lot of podcasts too. It’s fine. Well, sometimes people think they’re asking me a tough question and it’s just like, I’ve heard this question a hundred times. I know how to answer. Yeah, right,

George Bruno: Right. Well excellent. Thank you for joining us tonight and we will do it again. I appreciate your time and everyone who’s watching, please check out dr j.com. Check. Do you call it the X3 system? What is the proper?

Dr. John Jaquish: Yeah, and the website’s X3 bar.com. But all those links are on dr j.com.

George Bruno: Okay, excellent. Awesome. Alright, thanks a lot. Good night Now.