In this episode, we talk with Dr. John Jaquish, inventor of the most effective bone density building medical technology which is now partnered with Tony Robbins and OsteoStrong for rapid clinic deployment. Exploring his riveting approach to health and fitness, Dr. Jaquish explains how to develop muscle much faster with the lowest risk of joint injury.
Full Transcript #
Sebastian: In this episode, I’m excited to speak to Dr. John Jaquish. He has been coined to be the Elon Musk of the fitness industry, and with his inventions of the X3 device and the OsteoStrong, he has the potential of completely revolutionizing the fitness industry. We talk about everything from his inventions to entrepreneurship and how we can generally make the world healthier and a better place.
Dr. John Jaquish: Well, Sebastian, thanks for having me. My name’s John Jaquish, and yeah, we practiced before this show how to say my name because most people get it wrong. I think they see it and they want to put some sort of foreign spin on it, but this is American as it gets. It was a French name, it was De Jacques, and they changed it to Jaquish to make it sound more American.
Now, they did not do a great job because it does not sound American at all, but that’s okay with me because anybody with my last name knows exactly where they are, where they came from, and how they’re related to me. The name’s like 200 years old.
Dr. John Jaquish: First, I’ll get into this. I know you’ll think of some questions as we go on. I got into life sciences through my mother’s osteoporosis. She was diagnosed with osteoporosis and I didn’t want it to limit her life. She said to me, when she came home from the doctor’s she was really upset and she said, “I can’t garden anymore. I can’t go hiking anymore. I can’t play tennis anymore.”
You never want to see your parents hurting. You’re probably a little too young to experience that kind of thing, but you think your parents are invincible when you’re a kid, and then when you see them not doing that great later on, or they have some sort of problem, and you realize, “Wow, that could be limiting to their life,” it hurts. You don’t like hearing that or seeing that.
Dr. John Jaquish: I researched the dysfunction. I didn’t know anything about it at the time. I researched the dysfunction and I said, “This is a dysfunction of deconditioning, and anything that’s deconditioned can become reconditioned.” So, it’s not like cancer. That’s not a dysfunction of deconditioning. That’s cells just growing out of control in the body.
So, what I did was looked for the outliers, like who has the greatest bone density? It just so happened that research had been done to identify that population. It was very obvious. It was gymnasts because of the rate at which they hit the ground. They sometimes hit the ground at 10 times their body weight.
Sebastian: Wow, yeah.
Dr. John Jaquish: Yeah, right. Nobody lifts 10 times their body weight. So, we can absorb great amounts of force in very specific positions. But if you depart from those specific positions … So, in the upper body … I don’t know how many listen to this podcast versus watch it, but this is the position you land if you were to trip and fall.
There’s a 120-degree angle between the upper and lower arm, and the back of my hand is in line with my clavicle. Anybody who falls wants to absorb, or conversely create, the greatest amount of force in that position. I can give an example with a pushup. When your nose is against the ground when you’re doing a pushup, that’s the hard part of the pushup. But when your arms are almost extended, like I was just showing, the pushup becomes very easy.
Dr. John Jaquish: So, what I did was determined, after building the medical device and reversing my mother’s osteoporosis like within 18 months she had the bones of a 30-year-old. So she went on and did everything she wanted to do, she went hiking and play tennis and gardening and doing everything she used to do.
Dr. John Jaquish: Then I started a clinic with 400 people, 400 users of the therapy device, and now it’s grown to 150 locations. The franchise clinic is called OsteoStrong. We’re in eight different countries. Where are you?
Sebastian: I’m in Germany.
Dr. John Jaquish: We don’t have one in Germany.
Sebastian: That’s unfortunate.
Dr. John Jaquish: Yeah. I wanted to do a deal with Mrs. Sporty, which is a big German chain. At least it was a couple of years ago. I don’t know, you know what that is. It’s kind of like a women’s only gym. Now osteoporosis affects women more than it does men, but men are still affected. It was kind of the wrong venue. So there will be a German master licensee. That’s how it works with franchises. You get somebody to run the whole country and then you start putting franchises in Germany. So like we have the United Kingdom, we have Denmark, we have India. I don’t remember all. Australia. I won’t remember all of them. Iceland. I’m trying, but I won’t, and then somebody will be mad at me. Yeah.
Sebastian: It’s a good sign that there are too many to name them.
Dr. John Jaquish: That’s right. That’s right. So, as I move forward, there was a clinical trial that was done in London. I was there for observational purposes, but I authored the methods section of the paper. So for conflict of interest reasons, I can’t be in the middle of a study about a product that I invented, right? They don’t allow that. But I wrote the instructions, the methods section, so not just how to use the machine, but like what population to pick, and what variables would qualify or disqualify subjects from being in the study.
Dr. John Jaquish: When doing this, I went and observe the study in… So these doctors that were at the hospital is right next to the University of East London, and that’s where the principal investigator was from. They say to me, “We seem to be pushing a lot of weight.” Yeah. Like they were using, like seven, eight, nine times their body weight. How does this compare with the weights that people like us would normally engage in, and they were sort of a random sample of the general population. So I wouldn’t look for a random sample of the general population, it just so happens at the National Institute of Health, keeps the NIH database. So the NIH database keeps all kinds of health information for, I think, this year, they add 2,000 people a year. But there were over 20,000 a couple of years ago.
Dr. John Jaquish: So, I get to look at 20,000 data sets of different individuals, and what their outputs are, in a gym environment, also body fat, and all kinds of other metrics, blood pressure, whatever. So I looked at these people, what they lift, so the average of what people lift is 1.3 to 1.53 multiples of their body weight through their lower extremities. We have people lifting seven, eight, nine times.
Sebastian: As you said, like with the push-up, when you can exert the force at the top, and the same is with a bench press and the typical gym environment.
Dr. John Jaquish: You get it. Right, right, as you read, you make it through my book?
Sebastian: Yeah, I actually, and then as well as a couple of interviews, and I was greatly struck by, of course, there’s the backstory from OsteoStrong, and you come from there. You already told in other interviews, that kind of a chain of ideas that came to your mind led to this conclusion. But it’s still it’s such an enormous breakthrough.
I think that’s difficult for people to get into their minds because the fitness industry is so great. But it’s as well, you can tell from those samples, you just spoke about that. You wrote about that in your booktoo. This obviously isn’t working that great.
Dr. John Jaquish: Right. The fitness industry is the big industry. But who’s succeeding? In the States, one out of six males over the age of 18 are taking or have taken anabolic steroids. One out of six. Even then maybe one out of 60,000. Like it’s pretty rare to be muscular and lean.
Sebastian: I mean, it kind of makes sense when there’s kind of this desperation to get in shape, but nobody can achieve it. So then you take other measures.
Dr. John Jaquish: My point is even the ones taking drugs fail, with rare exceptions. It’s there’s a genetic reason, which I can get into later, which I think is probably one of the most fascinating things in the book and I put that at the very end. I think a lot of people were tired of reading science.
By the time they got to the last chapter, “Yeah, yeah, yeah,” they just kind of thumb through it. But, I mean, it’s a scientific text, I tried to make it interesting and readable for most people. But I think once people got to like the first four chapters, they’re like, “I’m just ready to start what this Dr. J guy does and I’ll read all his other stuff later,” and then they never get to it.
Dr. John Jaquish: But fitness is maybe the most failed human endeavor. So many people engage in it. Yet, so many people look the same, year after year after year. 23, this may be the fifth, maybe the fifth reference I had in a book, I keep quoting it, so I’m probably out of count which one it is. But what it says is that 23% of people who engage in weight training, cannot create any muscle protein synthesis at all in any way.
Sebastian: That’s like a total failure.
Dr. John Jaquish: They’re just absolutely wasting the time, they’re going to get nothing out of it.
Sebastian: Honestly, I’ve been training for almost half a year. I have to admit, I haven’t now seen that many results.
Dr. John Jaquish: Worse, your story is exactly like everybody else’s. Now what most people do, especially younger guys, thinner guys, they go and they try to bulk up. So they just eat garbage. They eat like pizza. Then they get fat, and they’re like, “I’m getting stronger every day.” And it’s like, “No, you’re not, you’re just fat.” That’s sad, but that’s out of frustration, and desperation. Then they might try performance-enhancing drugs, which also don’t help them.
Dr. John Jaquish: Let me explain why this is going on. So the big genetic difference is not hormonal. In fact, only one person, since we’ve discovered hormonal advantages through basically cheating in sports. But, like the world doping Association ended up being an association. Only one person has been removed because of their natural levels. A lot of people have been removed because they just cheated. But one person was a woman from Africa, and she just had a super high level of testosterone. They’re like, “You can’t compete. It’s just totally unfair.” I don’t remember what she had three or four times like the normal amount for a woman.
Sebastian: That’s quite incredible.
Dr. John Jaquish: Right. It’s incredible. But this has only happened to one person ever. So the hormonal differences are not somebody with good genetics. Here’s the genetic difference.
So when you look at the pectoral insertion, so here’s my pectoral, it naturally inserts right underneath the bicep, and it pulls on this bone, the humerus, toward the body. So just about everybody has it right here at right underneath the beginning of the bicep. But some people have it down here, underneath the bicep at the other end of the bone. They have that same tendon layout, all over the body and every muscle, which means they have more leverage on getting that bone crossbody, which means they’re going to be able to build strength a lot easier because they have a stronger weaker range.
So these people are at a… I call it a slight advantage compared to what we know right now, compared to what’s in that book because once you train with variable resistance, especially at a high level of variable resistance, you’ve taken that genetic advantage away from those people. Everybody’s exactly equal.
Dr. John Jaquish: So now when you look at American football players, how strong they are, and do they have good genetics? Yeah, they do. But when you look at the product I developed X3, now everybody has that advantage, and they can put on musculature like that.
So changing that leverage dynamic was the biggest key difference between lifting a weight or training with a very high ratio, wide ratios are probably what it should be called, variable resistance. So as in a low weight to be easier on joints, and a super high weight when you’re an extension, so that you’re loading the body in accordance to its biomechanical capacities, because it like you want to exercise to your capacity.
Dr. John Jaquish: The way we do it now, and I’m sure you know Dr. Peter Attia. So he said a while ago, it was right about the time I started this was, he said, “I don’t really like weight training because overloads joints and underloads muscle.” Perfectly stated, because that’s not good, I mean that you get chronic joint damage from that. So you see people who have been heavy bench pressing for years, and all of a sudden, they can’t even hold a coffee cup, and they’re in so much pain.
Do you think they’re training anymore, no way? So they just wear out their bodies in, whatever, five years of lifting. Now they’re just guys who sit in a chair and have tears come out of their eyes when they go to get up out of the chair because they’re in so much pain.
Sebastian: Especially when they weigh more, but the joints don’t get stronger. So you kind of have more weight to lift yourself.
Dr. John Jaquish: In strengthening joints coincidentally, according to the study, Benjamin and Ralphs 1999, putting more force on the joint, in its axial or close axial position when the joint is straight, as opposed to bent, will strengthen the tendons and ligaments. Whereas regular weightlifting doesn’t do that.
So you’re getting stronger joints, you’re not able to injure your joints, and the musculature is getting much more force. Now, of course, what we know about testosterone just makes perfect sense with every system in the body. The real issue with testosterone is not how much you have in your body. It’s how much receptor site activity there is. Because you want receptors of testosterone to absorb the testosterone. If they don’t, then they just kind of go through you or you’ll get side effects and will just convert to DHT and estrogen and all kinds of stuff. So, all kinds of stuff are not beneficial.
Right, so the amount of testosterone, and so I’ve been on testosterone replacement therapy since I was 28 years old. It put maybe, within a year, it put maybe one pound of muscle on me. Like replacement means replacement. So it’s not an advantage. But as soon as I developed the X3, I put on 30 pounds in the first year, and that was after turning 40 years old.
Sebastian: That’s incredible.
Dr. John Jaquish: Like that’s like people are like, “That’s my life’s dream to put on 30 pounds.” I did that in a year. I had testosterone the whole time since I was 28. But after I turned 40, I had the X3 and muscles just… Like I get stretch marks on my body because I was growing so fast, at 40. So it doesn’t happen to anybody, drugs or not.
That’s just unheard of. It’s because the stimulus is superior and then there’s no joint damage to limit me going further. So when I wake up in the morning, I feel just as good as I did when I was 18, like no joint pain, no nothing. But every muscle’s bigger. Coincidentally, I’m getting leaner, I do have some nutritional advantages there.
Sebastian: Of course, could we dive a bit into this, and especially what I’m curious about how it reflects on if you’re younger, I remember you had an Instagram post or a story on the nutrition of babies, and babies lifting, or small kids. But how would this reflect on nutrition?
Dr. John Jaquish: Well, I mean your biochemistry just changes a little bit, and histamine is an amino acid that you need when you’re young as an infant, but you don’t need it later on, and histamine’s in like everything. So it doesn’t even need fermentation. So you can get it, but the rest of the essential amino acids, need fermentation. Humans are supposed to eat rotting material.
Like you think if you and I were in some tribe or like a Viking tribe, and we were going walking down the road and we saw a mammoth and we had to go kill it. We might hunt it for a couple of days. You know throwing spears in it, throwing rocks at its feet, trying to break its bones.
Finally, this thing tips over we get to eat it, we have a feast. Then by the third day, we were eating that rotting carcass, like we’d be eating, we’d be like flicking the maggots off the meat, right? It’s just real. That’s how it works. Then that’s when we get the best quality protein because that fermentation is the most efficient protein the human body can absorb. But, for sanitation reasons, we don’t do that. We don’t need anything that’s rotting. I mean, some people drink a little kombucha, but it’s in the wrong ratios and everything like that.
Sebastian: That’s mostly sugar at the end.
Dr. John Jaquish: Yeah, right. They’re loaded with sugar. Fermentation doesn’t taste good. I mean, you would put up with it while you’re eating meat because you knew you need to eat the meat to keep from dying.
So with the better nutrition and the better stimulus, it’s really simple to have the body that everybody wants, everybody says they want… Not everybody, but most people are like, “Well, I want a custom program tailored for my goals.” It’s like, “Shut up, man. Nobody walks in and says, “I want to be fatter and weaker.” That’s right. Every person wants the same thing. You don’t need a customized program.
Dr. John Jaquish: So unless you want to be fatter and weaker, and then just do what everyone else does. Go to McDonald’s. So I am thrilled that it wasn’t a complicated formula. It’s just once you get the nutrition right, once you get a superior training stimulus, you just grow. That gives you incredible advantages for losing body fat also like you will get rid of body fat very quickly when you’re training in this manner.
There’s a stabilization firing of muscle tissue, and this was some research that I did. Myself and my co-author Henry Alkire, I did a meta-analysis. For those who don’t know what a meta-analysis is, that’s like all the research on one subject combined into one study to sort of get an average to understand and then explain, or attempt to explain, the differences between the studies that had a good response, and maybe no response, or a negative response.
Dr. John Jaquish: I did a meta-analysis on reflexive firing muscle, and then reflexive firing the muscle with load added. So the more stabilization you have, the more your body needs to fire muscle to keep you stabilized, the higher your growth hormone goes, and the way growth hormone goes, it’s a very jagged line, really a lot of peaks and valleys, you kind of have a burst of it.
When you work out with a weight that’s maybe sort of heavy here, but super heavy here, a weight that you can normally never get above your head, well, then your core is just jack hammering with contraction, trying to keep you balanced to keep you from tipping over and dropping the force. So that then accelerates fat loss because growth hormone goes up and assists in lipolysis. So we see people losing body fat very quickly, gaining muscle very quickly.
Sebastian: Now, that sounds quite exciting. I’ve kind of gotten into the thought process of if this could be expanded what value it could have, for as well, not only the actual fitness community that are well already into this but the whole population. Since it’s obvious that we have a huge problem with obesity and all kinds of illnesses that come after.
Dr. John Jaquish: It’s interesting, you bring that up, because the people that I target, like when I buy advertising, I’m looking for busy professionals. The reason is, most of those busy professionals know weightlifting is a waste of time already. That’s why they don’t do it. They did it when they were young, they did in college and they’re like, “Yeah, I put on some muscle but ended up being sore all the time, and now my shoulder still doesn’t work right or whatever, and so I’m just interested in something else.”
That doesn’t mean they’re disinterested in having an athlete’s physique, it just means they didn’t believe it was possible for them. But once they see a different approach, then they’re like, “Well.” Like you can survey males in Germany or males in the United States, not every country is the same, but Germany and the United States have one thing in common. We love strength.
Sebastian: Yeah, definitely.
Dr. John Jaquish: Yeah. Like, I’ve been to FIBO before. Have you ever been a FIBO?
Dr. John Jaquish: Do you know what it is?
Sebastian: Not exactly.
Dr. John Jaquish: Oh, it’s in Dusseldorf. It’s a fitness convention that has all kinds of booths, and different bodybuilding classes are going on, like classes of competition going on, and like all the different rooms, and it’s a huge Convention Center in Dusseldorf, it’s the biggest one in Germany.
Dr. John Jaquish: So when you go there like you just can’t believe is that many… First of all, you can’t believe it that many Germans are interested in fitness, and then all of a sudden, you’ll be like, “I didn’t even know there are this many Germans.” It’s crazy how many people go to that conference. You could go and survey, German citizens, German males, and American males, and you get the same answer. Like, if there were a better way to exercise and you can look like a professional athlete like you always wanted to when you were a kid, would you do it? All the people who have like lost interest in that kind of thing, immediately they’re like, “Yeah, I would do it.”
Sebastian: The last bunch would even like when their best friend suddenly comes in with a six-pack. That could be a great kind of looping effect that takes over now, what I thought about, of course, they’re from the general fitness industry, for example, myself, I like you’ve been talking about how cardio might not be even that beneficial as people think, since spiking cortisol, and which leads to the storage of body fat. For example, for myself, I always really enjoy long bike rides and incentive cardio, because I always thought what we as well beneficial. I see that many people, I think, wouldn’t like the idea of “Oh, only 10 minutes a day. This is kind of boring.”
Dr. John Jaquish: Thanks for noticing that. We work with a lot of NFL and NBA players. Just so happens that they got enticed by the product. I didn’t go after any of these guys. They all came after me. They’re like injury reduction. Like if you can just keep me from injuring, like the average life of an NFL player is three years.
Dr. John Jaquish: Their professional athlete careers, on average, three years. A couple of concussions in one season and they’re out.
Sebastian: For many of them, it’s like their whole life, and that’s important.
Dr. John Jaquish: Right, so if they can get another year or two out of their playing, I mean, it means millions of dollars. So they’ll do anything for that. They’re not put off by the 10 minutes because they know that it’s the efficiency of muscular stimulus has to do with intensity, well intensity that more intense something is the less you can do it. Like, you can’t lift heavy weight for an hour, or sprint, you can do a 40-yard sprint fast. Okay, now let’s go do the 400 yards, but do it just as fast. Then you’re like, “That’s impossible, I can’t. I can do the first 40 yards the same way I did the other 40 yards, but after that, I’m going to slow down like massively.”
Dr. John Jaquish: So they know that whatever the ultimate stimulus is… my point is they’ve learned a lot about sports science, so they’re not like the typical gym person. A typical gym person doesn’t really know very much and most of what they know is wrong. So you get a person who knows that they’re going to get a superior stimulus and then what I tell them is, "
Just follow it exactly how the video shows you to do it, like don’t go and invent your own way of doing it.” Now, they still need to do all their drills for American football or for basketball, because what they do on the field has a component of raw power and injury resistance. But there’s also a component of skill, so it’s not like they can skip practice. Because I get that question, these guys, they’re only using X3 and oh, yeah, they’re not doing the drills, and I’m like, “Why? I didn’t say that?”
Sebastian: It’s so awesome that I couldn’t stop.
Dr. John Jaquish: I have right now, there are 40 professional athletes that I did not pay. That includes Andre Drummond, who’s one of the greatest NBA players ever. Played for the Pistons, the Detroit Pistons. I don’t expect you to know that team. But it’s a big team, a big basketball team in the States. So when these guys like they’ve just opted for a safer, more effective strength training program and they’re getting stronger, and they’re improving the joints, and the not injuring.
Right now, out of the 40 athletes we have, I don’t think we have a single injured guy, since they started using X3 . The Miami Heat you probably saw in the back of my book, the Miami Heat endorsed the book. Basketball teams, football teams, they don’t let you use their name, like hardly ever. They made a big exception. Because normally, you’d have to say like a professional basketball team from Miami. You couldn’t say Miami Heat?
No Weights, No Cardio
Sebastian: That’s difficult, and especially since this is open and new. Yeah, that it always has kind of this distance. Since if something is wrong, I don’t want to be associated. But that’s a lot of confidence. Sure.
Dr. John Jaquish: Right. Right, because they saw what happened to their players. The players are all healthier, faster, a lot of speed increases with the methods and the equipment. So yeah, like they didn’t even expect that. All they wanted to do is just reduce the chance of injury. They’re like, “I’m faster than ever.”
Most of the time these professional strength athletes, and the NBA is in a special category because they’re so tall, that a joint injury can end their career. So most of these guys, as soon as they sign their contract, never do any real strength training again, because if they get injured strength training, they lose their contract.
It says that right in the contract, “If you hurt yourself outside of playing a game, you’re not covered and you’re not getting paid.” So they don’t want to do anything that’s going to put their contract in danger. So they quit strength training. They do a little light stuff.
Dr. John Jaquish: People ask me, “Was it hard to get the Miami Heat from using weights?” I’m like, “They didn’t do a lot with weights anyway.” Those guys get hurt, career’s over. I can’t do that. The coaches don’t want to do that either.
Sebastian: Yeah, that makes sense. It’s like as well. Unfortunately, since it’s the same with osteoporosis, that when you do nothing, that’s when the problem develops. Especially when they’re so active.
Dr. John Jaquish: Completely.
Sebastian: No, that’s great. Looking into the future, since your first… Well, I can just aspire everyone to, I think, you can just go to X3bar.com and look into it. There’s the X3 bar, then OsteoStrong, and as well some really interesting supplements.
Dr. John Jaquish: They’re different. Yeah, nothing that I’m advocating with standard because everything standard doesn’t work. I don’t think that it’s just a… It’s not a conspiracy. It’s not like supplement companies wanting to rip people off. They just don’t know what they’re doing. Like there’s not a scientific approach anywhere. Even like some books use the word science and about physical training and then you read the book and it’s like, “Yeah, you left the science out.”
Sebastian: Yeah, I think the evidence to base this is like the standard now for everything. You can slap it on something and then it’s-
Dr. John Jaquish: Right, isn’t necessarily true. I mean, look at the virus, look at the virus that we’re talking about. Like people are making decisions and it’s like, “So what science did you use to come up with that?” Yeah, I know. I know what science is. None.
Sebastian: Yeah, well, often other interests play in there. I think, therefore, it’s really interesting that you came from no background in the fitness industry at all. Because, of course, even though you had a problem with your mom, but how could you ever take this huge step, since this would have to take a lot of courage to just go from, I think, you were even an undergraduate to start such an endeavor.
Dr. John Jaquish: Yeah, I was getting my master’s. So I was in the second degree, but there’s a couple of things. I know you touch on a sort of entrepreneurship and decision-making and sort of fear holding people back. I would imagine, it’s impossible to study something like this like I gotta go to my guess. For every great idea that becomes real, there are probably 50 other people with great ideas, but they’re too afraid to fail. So they never go forward.
Dr. John Jaquish: I just said to my friends who were all like… because I started with a medical device, and they’re like, “You’re going to be arguing with doctors.” And I was like 28, and I’m like, “Yeah, and?” They’re like, “Yeah, they’re not going to like you, and they’re going to want to prove you to be a fool.” And I’m like, “Yeah, but I’m not. I know what I’m talking about and they just don’t know about it yet, and so once I get the opportunity to get in front of these guys, for maybe half an hour, they’ll totally get in and be advocates for it. I just got to get to the point where I show them what this really is.” And so they were like, “Okay, well, the way you break it down…” This is my friends talking to me. They say, “The way you’re breaking that down, that doesn’t sound so intimidating.” It’s not if you know you’re right, and you know the standard approach isn’t wrong, but it’s not that great, they’ll listen, you just have to get good at getting their attention and talking to him. And I did.
Dr. John Jaquish: Part of the reason I did my Ph.D., what’s the only reason I did my Ph.D. was that I invented the device before doing my Ph.D. I did the Ph.D. because I wanted to be able to communicate in writing academically. The ability to write like that is why we just published in the top aerospace publication. This is a couple of weeks ago, you probably didn’t know about this.
So there were NASA officials involved in the study, and they said, and I’m kind of paraphrasing here, they said if we could condense the device down to a shoebox-size and volume, not an actual shoebox, then this would be very promising for reversing bone loss and increasing muscular strength during extended spaceflight. Why are they looking at this? Because we want to go to Mars.
Sebastian: Well, yeah, I’ve never thought about this and coincidence, but of course, there’s like the even greater than we have here by far.
Dr. John Jaquish: So we’ve been working on the sort of Mars project for a couple of years now. Now that we have the data and the results that are out, and it was different than any other study because we looked at turnover markers in the blood, which is much more accurate than the standard testing. It’s like two X-rays at the same time, it’s called Dual X-ray absorptiometry DEXA, is what they call it.
The blood test is much more accurate because you can see what’s happening in the bone at the minute. That study was profound and the recommendation in NASA was incredible. So here we are at work, getting ready for extended spaceflight. I mean, I’m not going, but the astronauts are going to benefit from a high level of bone density, high level of strength, and then it’s just up to the guys protecting them from radiation.
Dr. John Jaquish: By the way, we all have this idea… like you watched Star Wars when you were a kid. Right?
Dr. John Jaquish: Right. I did too. Huge Star Wars fan. It will never be like that. There will never be space travel like that. Space is so destructive to an organism that was born on a planet. I mean, I assume maybe there’s some organism that didn’t need a planet to be born on. Just not taking that off the table.
But humans, humans just begin to be destroyed rapidly when leaving the Earth’s gravitational pole, and being surrounded by deadly radiation everywhere. Radiation is everywhere in space. Our atmosphere protects us from it. When you really look at that, like your motivation for humans to go to space is like, it’s pretty bad. Yeah, like everything out there that cannot go away is killing us, when we’re there, so I appreciate the astronauts who really want to make that adventure to Mars, because it’s going to hurt.
Sebastian: Well, at least they can keep their muscle now.
Dr. John Jaquish: Yeah, keep it and the bone. So we’re going to do something that’s going to be profound for them. All these other shielding problems can also be solved from the radiation, but you’re going to need to build the vehicle outside of the atmosphere, that’s the only way to solve the weight problem is by bringing up a piece at a time.
Because the spacecraft needs to be made out of basically lead. Getting something through the atmosphere, because of the weight, requires incredible amounts of fuel. The fuel and rockets that we have now are all solid-state fuel. So it’s one and done. Like you can’t land on the planet and just take off again. Not a thing. So it’s going to be tough.
Sebastian: Well, who knows what Elon Musk can come up with. But talking about them, such moonshots, what would you see is like, could come in the future, since you’ve kind of disrupted… will disrupt fitness with this? What do you see coming next?
Dr. John Jaquish: With my work, with what I’m doing?
Dr. John Jaquish: Oh, I have a lot of things that are on the way. Sort ofbetter and easier to understand diagnostic devices so we can understand what’s going on in the human body in a much better way where we can get more useful information. One of the greatest things about OsteoStrong was that you can see what’s going on. Like somebody who would be putting appropriate loads on the bone mass, but wouldn’t be gaining bone, probably like 99 out of 100 people who had that problem, I knew immediately they had a thyroid problem. Thyroid problems don’t get diagnosed. They get missed for years, sometimes 20 years. Somebody has a thyroid dysfunction, they don’t know it. So the moment you see that at OsteoStrong, it’s like, “You should probably see your physician get your thyroid levels checked.” And of course, they do and they’re like, “Yeah, my thyroid was screw up.” Now, that’s nutritional and lack of sunlight and stuff like that. That’s just modern lifestyles destroying our bodies, but it’s pretty fixable. If somebody has a dysfunctional thyroid, there’s medication and you can recover activity in thyroid through nutrition.
Dr. John Jaquish: The goal of my company is physical medicine advancement, it’s getting the body to fix itself. As opposed to pharmaceutical medicine, where it’s fixing dysfunction via a chemical that’s not found in nature. I think that’s step two like you got to get the body trying to fix itself first. That doesn’t work then you can look a pharmaceutical solution.
Sebastian: Now we kind of got that backward right now.
Dr. John Jaquish: Right. Well, the first step or the physical medicine step that I’m working on is kind of ignored. I think it’s because fitness in general and nutrition in general, is not had much leadership. It has ignored science since its beginnings. Why doesn’t your doctor tell you to follow bodybuilding and get involved in that is because they know most of what is out there is like performance-enhancing drugs and nonsense workouts that hurt people. Sometimes you see somebody like Dwayne Johnson who says he eats 10,000 calories a day. No, he doesn’t. Either his publicist or himself is just trying to get some attention, putting an outlandish story. I mean, do you know what story I’m talking about?
Sebastian: Not exactly. But if I’ve heard of enough of these claims.
Dr. John Jaquish: Right, like he eats 10 pounds of codfish a day? No, you don’t. You don’t eat 10 pounds of codfish. Nobody does. Yeah, that’s just not something human’s going to do, or can do. The fitness industry is just terrible, and the recommendations are bad. There’s no science there.
Healthcare and fitness should work hand in hand. But they know, because physicians, first of all, don’t study fitness. Second of all, they see what’s out there, and they know it to be false. So they see recommendations like the cardio recommendation, it’s like you’re chronically up-regulating cortisol, you’re going to get fatter and lose muscle by doing that. So they just kind of roll their eyes and walk away. We just don’t know how that fits in what they do. But somebody needs to bring those two worlds together.
Dr. John Jaquish: Also, I think part of what we call healthcare is disease care. Germany’s the same, the United Kingdom is the same, United States the same. We go to help people when it’s almost too late when they’re already screwed up. Why don’t we keep them from getting screwed up, look at the virus, all the people with metabolic syndrome, all the obese people there, they have the cards stacked against them, like they’re more likely to die.
Instead of the world government saying everybody should just get in better shape and then they’re much more protected. It’s like, they didn’t say any of that. You get a vaccine in the United States, and you get free doughnuts every day.
Sebastian: I saw that.
Sebastian: Yeah, I’ve as well lately been to the hospital myself. I had to argue with physicians that I don’t get served, sweets. It was pretty crazy how far off we are. It’s kind of really difficult to fight this mass ideology. Of course, if you tell someone, “Hey, you can have this sugar and whatever you’re craving for your addiction.
Otherwise, then just shut up and stop eating that.” Yeah, but that makes it even more important. Such missions are fewer on, and yeah you’ve been talking about the work of Shawn Baker who I will be having on as well. Yeah, that’s, I think interesting to spread and important right now.
Dr. John Jaquish: When it comes to Baker, ask him some questions about sustainable farming, because that’s a big injury. There’s every inch of Germany has developed. Like, you don’t have a lot of like big forests that nobody knows what’s in them. Like we have that in the States. So the efficiency of land use is a much more important topic in Germany. So get Baker to explain that, because he’s got some great answers of what the real way of doing it is, of course, only eating meat and then having a rootstock underneath your grass, it’s 15 feet long.
Like the root should be longer than the grass, profoundly, and they’re not, because of the way we farm. Then the roots are 15 feet long and are pulling more nutrients and you can chop the grass off and the roots are 15 feet, a little bit of water and bang, they’re like back up ready to be eaten again. Because they got an engine in the ground that’s driving growth.
Sebastian: Yeah, that makes sense.
Dr. John Jaquish: Interestingly, we’ve made all the wrong decisions when it comes to growing grass and feeding livestock. He’ll be giving you well… He’ll give you a lot of details.
Sebastian: I don’t know if this is international knowledge, but as the Tesla factory is built near Berlin, there was, extreme conflict if the forest could be chopped down.
Dr. John Jaquish: There’s not much forest left. Austria is very similar. Now, fortunately, Austria has some mountains that nobody wants to build anything on. So the mountains protect the trees there. I mean, like America has that quality where we have so many mountains that we would never want to develop or farm, it’d be impossible. So those trees are safe. But Germany’s is completely limited. People live in Germany a lot longer than they would live in a lot of other places.
Sebastian: Well, that sounds good. Maybe if we get a OsteoStrong place then even longer. So yeah.
Dr. John Jaquish: That’s right. Well, sustainability is a thing with me too. Like, when I came up with X3, a lot of people were like, “Oh, I’ll make a commercial version where there’s like a seated press or something like that for every movement or pulling movement.” Like a whole array of gym equipment. I was like, “That’s just junk. Just have a bar and a place to stand.” Because that’ll last forever, number one. I mean, the bands won’t, they’ll last 10-20 years. But the bar, you can pass out down your grandkids. The plate you stand on, the same thing. Indestructible. It’s not a lot of materials. So that’s the materials we need. Why would we try and make something more elaborate? Just because it fits better in a gym? I don’t think so. I think it’s a terrible idea.
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Sebastian: Well, I guess often the truth is not easy but too simple.
Dr. John Jaquish: It’s so simple people can’t get their head around it.
Sebastian: Something has to be wrong here.
Dr. John Jaquish: As Steve Jobs said, there’s nothing so complex as simplicity.
Sebastian: Yeah, that’s true.
Dr. John Jaquish: I like that. Because it’s sometimes it’s like, you look at X3 and it is so simple and so elegant, people are like, “Well, there’s no way that that’s what that guy uses.” That guy being me. Yeah, it is. You can follow me around on the camera if you want to. I will not be going nor any fitness equipment, nor have I. Yeah, nobody can find it’s really weird. Like, as I have grown in following and now I have a million followers on Instagram. It was like somebody would see me sneaking into a gym, as they accuse me of. Like, never happened. There are no pictures of me because I don’t go in them.
Sebastian: That would be a fun experience.
Dr. John Jaquish: I’m sure somebody will Photoshop me.
Sebastian: Yeah, it’s great. So could you recap on where people could find you?
Dr. John Jaquish: Yes, thank you. So the best place I create a landing page so people can find me easier. It’s just doctorj.com D-O-C-T-O-R the letter J dot com. You can get to my Instagram, my YouTube, Facebook, all the links to the products, the superior protein, the superior exercise with X3 and OsteoStrong. It’s all there.
Sebastian: Yeah, awesome. That makes it simple. So I’m excited that you share this with the audience. I don’t know if you have anything last you would like to say.
Dr. John Jaquish: Yeah, I do. Everybody who listens to your show should read Peter Thiel’s book. From Zero to One. It’s the best business book I’ve ever read.
It’s more like it is a business book, sort of like Apocalypse Now is a movie about war, which it isn’t. It’s a movie about just the mind in an extreme situation. So the mindset of that book is exactly how I work. When I read that book, I’m like, “This book is about me.” Like, every decision was like, what I have… people want to know what, what did I do? What’d I do to have this big successful business seemingly overnight? Number one, it’s never overnight. That’s just s*** people say.
Like they say in Silicon Valley, every overnight success takes eight years. But, all the little strategies with intellectual property, with getting it in front of the right people, getting it in front of the right audience, testing audiences, things like that. That book is exactly what I did. So anybody who’s thinking about an idea that they have, and they want to turn it into a product or service and offer it to different target populations. You should read that book. It’s great.
Sebastian: Great, I order it right away. I think that’s especially important right now, because, it seems to get even more difficult to speak out like you have, for example, doughnuts being served at a vaccine. Then if you just give badness to that, you’re already kind of fighting a big mob there.
Dr. John Jaquish: They call you a fascist and racist too, and I’m like, “What does this have to do with race? It’s doughnuts.”
Dr. John Jaquish: Doughnuts are not a race. You shouldn’t eat them.
Sebastian: People like to be offended.
Dr. John Jaquish: In Germany too, the same s*** is happening.
Sebastian: That’s true. Yeah. Well, then we’ll fight for the solution.
Dr. John Jaquish: Right. Yeah. Sebastian thanks. This is great.
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